DIU-BLC
  • Marketing Management (Summer 21)
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  • Course data
    General
    Announcements
    Welcome to the class of Marketing Management
    List of Text book
    Evaluation Method & Grading policy
    Course Outline
    PDF copy of text book
    Counseling Appointment slot
    Chapter 1: Developing Marketing Strategies and Plans
    Learning material: Developing Marketing Strategies and Plans ppt
    Multiple choice
    Quiz 1: Based on chapter 1
    Quiz 1
    Chapter 2: Gathering Information and Scanning Environment
    Learning material: Gathering Information and Scanning Environment ppt
    Learning material PESTEL analysis word file
    Multiple choice
    Chapter 3: Analyzing Consumer Market
    Learning material: Analyzing Consumer Market ppt
    Multiple choice
    Chapter 4: Analyzing Business Market
    Learning material: Analyzing Business Market ppt
    Multiple choice
    Quiz 2: 30/6/21
    Quiz 2
    Chapter 05 Identifying Market Segments and Targets
    Learning material: Identifying Market Segments and Targets ppt
    Learning material ppt 2
    Multiple choice
    Midterm Exam: Midterm exam :date to be announced
    Midterm Exam on 8th July
    For part A : this section will open at 1.30pm
    Part B: This part will open at 2pm
    Chapter 6: Setting Product Strategy
    Learning material Chapter 6: Setting Product Strategy ppt
    Multiple choice
    Chapter 7: Designing and Managing Services
    Learning material: Chapter 7 Designing and Managing Services ppt
    Multiple choice
    Quiz 3 chapter 7 , 8 . August 9th, time : 1pm
    Quiz 3:
    Chapter 8 :Developing Pricing Strategies and Programs
    Learning material: Developing Pricing Strategies and Programs ppt
    Multiple choice
    Chapter 9:Designing and Managing Marketing Channels
    Learning material: Designing and Managing Marketing Channels ppt
    Multiple choice
    Chapter 10: Designing and Managing Marketing Communications
    Learning material: Designing and Managing Marketing Communications ppt
    Multiple choice
    Assignment and Presentation
    Final Exam:
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    1. Home
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    3. DIU
    4. Faculty of Business & Entrepreneurship
    5. Business Administration
    6. BA Summer 21
    7. MKT 202 (TSC-212)
    8. Summary

    Marketing Management (Summer 21)


    • Teacher: tamanna chowdhury
    Skill Level: Beginner

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