DIU-BLC
  • Marketing Research (Summer 21)
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    Welcome to my Course: Marketing Research (MKT-407)
    Welcome Message
    Course Introduction
    Course Outline
    Class Recording | Lecture-01 | May 24, 2021
    PDF Copy of Text Book
    SPSS Learning | Types of Data
    PPT of Types of Data
    Concept Test-1
    Class Recording | Lecture-02 | May 25, 2021
    SPSS Learning | Types of Scale Measurement
    PPT of Scale Measurement
    Concept Test-2
    Class Recording | Lecture-03 | May 31, 2021
    Chapter One: Introduction to Marketing Research
    Chapter-1 PPT
    Class Recording | Lecture-04 | June 1, 2021
    QUIZ-1 | JUNE-07, 2021
    Class Recording | Lecture-05 | June 7, 2021
    Chapter Three: Research Design
    PPT of Chapter-3
    Class Recording | Lecture-06 | June 8, 2021
    Concept Test-3
    Chapter Four: Exploratory Research Design: Secondary Data
    PPT of Chapter-4
    Class Recording | Lecture-07 | June 15, 2021
    Chapter Five: Exploratory Research Design: Qualitative Research
    PPT of Chapter-5
    Class Recording | Lecture-08 | June 21, 2021
    Class Recording | Lecture-09 | June 22, 2021
    Class Recording | Lecture-10 | June 28, 2021
    Class Recording | Lecture-11 | June 29, 2021
    Chapter Six: Descriptive Research Design Survey and Observation
    PPT of Chapter-6
    QUIZ-2 | 1 JULY, 2021
    QUIZ-2 | JULY 1, 2021
    Midterm Exam | Summer-2021 | Marketing Research
    Midterm | Summer-2021 | MCQ Part (10 Mark)
    Chapter-13 | Questionnaire Design
    Class Recording | Lecture-13 | July 13, 2021
    Chapter-14 | Sampling Design and Procedure
    Class Recording | Lecture-18 | August 03, 2021
    Assignment and Presentation | Summer-2021
    Submission of Discussion Recording
    Group List
    Sample Assignment Solution (SPSS)
    SPSS File for Factor Analysis
    Class Recording | Lecture-15 | July 26, 2021
    Class Recording | Lecture-16 | July 27, 2021
    Factor Analysis Interpretation
    Assignment and Presentation (13% Mark)
    SPSS file for assignment
    Class Recording | Lecture-17 | August 02, 2021
    Class Recording | Lecture-19 | August 09, 2021
    Class Recording | Lecture-20 | August 17, 2021
    Quiz-3 | Viva
    Marketing Research Summary
    Class Recording | Lecture-21 | August 17, 2021
    Final Exam | Summer-2021
    Final Exam | Summer-2021 | MCQ Part (15 Mark)
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    4. Faculty of Business & Entrepreneurship
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    6. BA Summer 21
    7. MKT 407 (DYS-212)
    8. Summary

    Marketing Research (Summer 21)

    • Teacher: Dewan Golam Yazdani Showrav
    Skill Level: Beginner

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