DIU-BLC
Brand Management (Summer 21)
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Course data
General
Course Information
What is your core expectation from this course?
Google Meet Link
Welcome to Brand Management Course
Course Outline
Assessment Strategy
Text Book
Your Guide to Leaning from Home !!! Have a look
Lecture Module-01: Basics of Brand
Slides
Class Recording (Lesson-1)
Class Recording (Lesson-2)
What is branding ?
Discussion on Lesson 1 & Lesson 2
Easy Assignment: Development of Brand Elements for Daffodil Hand Sanitizer
Lecture Module-02: Product vs Brand
Slides
Class Recording (Lesson-1)
Class record (Lesson 2)
Brand Name vs. Generic
Discussion on Lesson 3 & Lesson 4
Was the lesson helpful?
Case
Answers of the case
Case Discussion Record
Quiz 1
Quiz 1 (Summer 2021)
Lecture Module-03: Customer Based Brand Equity
Slides
Class Recording
Class Recording
CBBE Examples
Discussion on Lesson 5 & Lesson 6
Assignment
Assignment on District Branding
Lecture Module-04: Brand Positioning
Slides
Class Recording (Lesson-1)
Class Recording (Lesson-2)
Brand Positioning
Discussion on Lesson 7 & Lesson 8
Self Learning Test on POP and POD
Quiz 2
Quiz 2
Midterm-Week
MCQ Part (5)
Descriptive Part (20)
Template to follow (Descriptive Part)
Lecture Module-05: Brand Senses
Slides_sensory Marketing
Sensory Marketing
Discussion on Lesson 9 & Lesson 10
Was the lesson helpful? (Click here)
2nd Quiz
Quiz 2 (Brand Senses)
Lecture Module-06: Blue Ocean Strategy
Slides OF BO
Class Recording (Lesson-1)
Class Recording (Lesson-2)
Understanding of Blue Ocean
Discussion on Lesson 11 & Lesson 12
3rd Quiz
Quiz-3
Lecture Module-07: Designing Marketing Programs to build brand equity
Click to download Slides
Additional Materials
20 Innovative Brand launching Example (Click Here)
Discussion on Lesson 13 & Lesson 14
Quiz 4
Quiz 4
Lecture Module-8: Nation Branding
Slides_nation branding
Nation Branding...
Discussion on Lesson 15 & Lesson 16 (Click Here)
Was the lesson helpful? (Click here) (copy)
Assignment & Presentation
Assignment
Presentation
Lecture Module-9: The 22 Immutable Laws of Branding
PDF of 22 Laws
Discussion on Lesson 17 & Lesson 18 (Click Here)
Lecture Module-10: E-Branding
Slides
E-branding Understanding
Discussion on Lesson 19 & Lesson 20 (Click Here)
Lecture Module-11: Branding Practices in Bangladesh
Discussion on Lesson 21 & Lesson 22 (Click Here)
Final Assessment
Assessment (MCQ)
Descriptive Assessment
Next
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MKT 409 (SM-212)
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Faculty of Business & Entrepreneurship
Business Administration
BA Summer 21
MKT 409 (SM-212)
Summary
Brand Management (Summer 21)
Teacher:
Shafayet Mansoor
Skill Level
:
Beginner