General

Course Information

What is your core expectation from this course?

E-MKT (Google Meet)

Welcome to E-Marketing

Course Outline

Assessment Strategy

Reference Text Book

Your Guide to Leaning from Home !!! Have a look

Lecture Module-01: Basic Understanding of E-marketing

Slides

Slides (Digital Marketing Opportunities)

Were the lessons helpful?

Discussion on Lesson 1 and Lesson 2

Quick Quiz

Class- 1 (24-09-2021)

Lecture Module-02: Digital Marketing Opportunities

Slides

Discussion on Lesson 3 &amp; Lesson 4

Lecture Module-03: Diffrent Modules of Digital Marketing

Slides

SEM Understanding

Discussion on Lesson 5 &amp; Lesson 6

Quick Quiz

Class--3 (01-10-2021)

Quiz 1

Quiz 1

Lecture Module-04: How to create a website to practice Digital Marketing

Slides

Adding Wordpress

Discussion on Lesson 7 &amp; Lesson 8

Was the lesson helpful?

Easy Assignment: Blog Ideas

E-MKT Meeting

Quiz 2

Quiz 2

Midterm-Week

Mid-Term

Lecture Module-05: E-marketing Plan

Slides

How To Create A Digital Marketing Budget

Discussion on Lesson 9 &amp; Lesson 10

Class Video (05-11-2021)

Lecture Module-06: Content Marketing

Slides

Discussion on Lesson 11 &amp; Lesson 12

L'Oréal Paris "Make Up Genius Virtual Mirror" Campaign Case Study

Coca-Cola Contour Digital Campaign – Case Study

Uber: Food Drive 2016 | Case Study

SMALL BUT MIGHTY: a fully integrated digital campaign

Social Media Case Study - KLM Surprise

Class Video (26-11-2021)

Quiz 3

Quiz 3 (31.07.2021)

Lecture Module-07: Branding in Content Marketing

Slides

Customer Persona Development

Slides_Branding in Content Marketing

Branding Worksheet

SAMPLE CONTENT MARKETING CALENDAR

Discussion on Lesson 13 &amp; Lesson 14

Content marketing case study: How a car ad became a viral brand campaign

How Red Bull Turned Their Content Marketing Into a Media Company

MasterCard Global Content Marketing Case Study

Class Video (03-12-2021)

Lecture Module-8: Native Advertising

Slides

Discussion on Lesson 15 &amp; Lesson 16 (Click Here)

Was the lesson helpful? (Click here)

Class Video (10-12-2021)

Lecture Module-9: Email Marketing and Mobile Marketing

Slides

email

Discussion on Lesson 17 &amp; Lesson 18 (Click Here)

Lecture Module-10: AI and Machine Learning

Slides

AI vs Machine Learning

Discussion on Lesson 19 &amp; Lesson 20 (Click Here)

Assignment

Assignment

Discussion on Lesson 3 & Lesson 4

Discussion on Lesson 5 & Lesson 6

Discussion on Lesson 7 & Lesson 8

Discussion on Lesson 9 & Lesson 10

Discussion on Lesson 11 & Lesson 12

Discussion on Lesson 13 & Lesson 14

Discussion on Lesson 15 & Lesson 16 (Click Here)

Discussion on Lesson 17 & Lesson 18 (Click Here)

Discussion on Lesson 19 & Lesson 20 (Click Here)