DIU-BLC
Principles of Marketing (Fall 21)
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Course data
Overview
Announcements
Detailed Course Outline
Assessment Strategy
Forum on Food Marketing
Text Book of Principles of Marketing
Link to the live class
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Introduction to Marketing
Handout of Introduction to Marketing
The Biggest Flying Restaurant
Meet Recording
Meet Recording
Marketing in Modern Market Economy
Handout on Consumer Behavior
Live Quiz on Consumer Behavior
Meet Recording
Meet Recoring
Meet Recording
Meet Recording
The Marketing Mix
Handout on Marketing Mix
Live Quiz on Marketing Mix
Meet Recording
Meet Recording
Meet Recording
Meet Recording
Quiz - 1
Quiz -1 [Segment-1][MCQs]
Quiz-1 [Segment-2] [Video quiz]
Visit to the Food Market
Handout on PLC and 7Ps of Marketing
Live quiz on Market Visit
Video Quiz on Virtual Shopping Experience
Meet Recording (copy)
SWOT Analysis
Meet Recording
Meet Recording
Meet Recording
Market Segmentation
Handout on Segmentation
Live Quiz on Segmentation
Meet Recording
Meet Recording
Quiz -2
Case Study-1
Meet Recording
SWOT Analysis Material
Meet Recording
Integrated Marketing Communication
Handout on Communication
Live Quiz on Advertisement
MID TERM EXAMINATION
Market Analysis and Web Page Design
Handout Digital Marketing
Live Quiz on Market Analysis
Future of Foods
Pricing Strategies
Handout on Pricing Strategies
Live Quiz on Pricing Strategies
Casestudy of Breakeven Point
Meet Recording
Meet Recording
Meet Recording
Quiz - 3
MCQs
Case Studies
Sales Management
Handout on Sales Management
Meet Recording
Brand Management
Handout on Brand Management
Live Quiz on Brand Management
Meet Recording
Meet Recording
ASSIGNMENT & PRESENTATION
Term Final Assignment
VIDEO Presentation
FINAL EXAMINATION
All materials of Review class
Review class meet link
Addional PPT of BRANDING
Additional PPT BRANDING
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MKT-231 (DAA-213)
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Course info
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Courses
DIU
Faculty of Health and Life Sciences
Nutrition and Food Engineering
NFE Fall 2021
MKT-231 (DAA-213)
Summary
Principles of Marketing (Fall 21)
Teacher:
Dr. Amir Ahmed
Skill Level
:
Beginner