DIU-BLC
Principles of Marketing (Fall 21)
0%
Previous
Course data
General
Announcements
Welcome to the class of Principles of Marketing
List of books
Evaluation Method & Grading policy
Course Outline
PDF version of Text Book
Counseling Appointment slot
Meet Link
Topic 1: Marketing:Creating and Capturing Customer Value
Learning Material for chapter 1
Learning material 2: 5 Marketing Concepts
Multiple choice
Quiz 1: Topic 1& 2
Quiz 1: 3rd November, at 1pm
Topic: 2 Identifying Market Segments and Targets
Learning material ppt
Multiple choice
Topic 3: Integrated Marketing Communication
Learning material ppt
Learning material ppt part 2
Topic 4: Pricing strategies
Learning material
Quiz 2 :5th December, at 10.00 am
Quiz 2
Topic 5 Branding
ppt1
ppt2
Topic 4 Company and Marketing Strategy
Chapter 03 Analyzing Marketing Environment
Chapter 4: Consumer Market and Consumer Buyer Behavior
Chapter 5: Analyzing Business Market
Midterm Exam on 8th July
Chapter 7: Setting Product Strategy
Quiz 2: chapter 6,7 Date: 10th August, Quiz will open at 4pm Time: 20 minutes Questions: 7 mcq(2x7) +1 T-f
Chapter 8 :Developing Pricing Strategies and Programs
Chapter 9:Designing and Managing Marketing Channels
Quiz 3: Chapter 8,9 . Date: 17th August, time: 4pm. Pattern: Mcq, True-False, gaps
Assignment and Presentation
Final exam 29th August at 6pm
Topic 6 : Sales Management
Learning material ppt
Quiz 3: 16th December,
Quiz 3
Assignment & Presentation
Assignment and Presentation
Next
DIU-BLC
Side panel
Guidelines
For Teachers
For Students
Search
Close
Search
Toggle search input
Log in
Username
Password
Remember username
Forgot Password?
Log in
Create new account
Site Navigation
MKT 235 (TSC 213)
Home
Skip to main content
Course info
Home
Courses
DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Fall 2021
MKT 235 (TSC 213)
Summary
Principles of Marketing (Fall 21)
Teacher:
tamanna chowdhury
Skill Level
:
Beginner