DIU-BLC
Marketing Research-BBA (Spring-2022)
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Course data
Introduction
Announcement
Course Guidelines
Syllabus for Mid Term and Final Exams; and the Assessment Policy
What is Marketing Research ?
Assignment of Marketing Research Course
Reference Book
Research Forum for title of the research
RESEARCH REPORT
QUIZ 3
Submit your Presentation VDO
Chapter One: Introduction to Marketing Research
Lecture 1
Lecture note of Chapter One
Comment on the Question below based on the Chapter 1 : Introduction to Marketing Research
Marketing Research Chapter 1
Chapter Two: Defining the Marketing Research Problem and Developing an Approach
Defining the Marketing Research Problem and Developing an Approach
Lecture Note of Chapter Two
Quiz-1
Chapter Three: Research Design
Lecture slides on chapter 3
Video on Qualitative Vs Quantitative Research
Research Paper
Variable and Types of variables
Chapter Four: Exploratory Research Design: Secondary Data
Lecture slides of chapter 4
Discussion on this chapter
Chapter Five: Exploratory Research Design: Qualitative Research
Lecture slides of chapter 5
Dear Students. Please submit your assignment here before 24.11.20.
Class record-on Exploratory Research
Chapter Six: Descriptive Research Design Survey and Observation
Lecture slides of Chapter 6
Quiz-2
Video lecture on Survey
Chapter Seven: Causal Research Design: Experimentation
Lecture slides of chapter 7
Chapter Eight: Measurement and Scaling: Fundamentals and Comparative Scaling
Lecture slides of chapter 8
Assignment no-1: Compare the following brands using paired comparison methods. 1. LUX 2. SANDALINA 3. KEYA 4. AROMATIC 5. MERIL
Chapter Nine: Measurement and Scaling: Non-comparative Scaling Techniques
Lecture slides of chapter 9
Chapter Ten: Questionnaire and Form Design
Lecture Slides of Chapter 10
Discussion Q & A
Assignment on Questionnaire
Questionnaire Design
A Sample of Questionnaire
Chapter 11: Sampling
Lecture notes of this chapter
Data Analysis
Statistical data analysis documents
Comprehensive Test -1 will be held on 14.4.2021 at 11.30 am
Comprehensive Test on Marketing Research will be held on 22.4.2021 at 10.00am (10.00am-12.00pm)Exam Part-2
Make up Quiz will be held on 13.4.2021
Class record on data analysis with SPSS
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MKT-407 (DTA-221)
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Course info
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Courses
DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Spring 2022
MKT-407 (DTA-221)
Summary
Marketing Research-BBA (Spring-2022)
Teacher:
Dr. Tanvir Abir
Skill Level
:
Beginner