DIU-BLC
  • Marketing Research-MBA (Spring-2022)
    0%
  • Previous
  • Course data
    Introduction
    Announcement
    Course Guidelines
    Course Outline
    Syllabus for Mid Term and Final Exams; and the Assessment Policy
    What is Marketing Research ?
    Reference Book
    Chapter 1 Marketing Research
    QUIZ 3
    QUIZ 4
    Research Report
    Submit your Assignment or Report here
    Chapter One: Introduction to Marketing Research
    Lecture 1
    Lecture note of Chapter One
    Discussion on Marketing Research
    Chapter Two: Defining the Marketing Research Problem and Developing an Approach
    Defining the Marketing Research Problem and Developing an Approach
    Lecture Note of Chapter Two
    Quiz-1
    Research Title
    Chapter Three: Research Design
    Lecture slides on chapter 3
    Video on Qualitative Vs Quantitative Research
    Chapter Four: Exploratory Research Design: Secondary Data
    Lecture slides of chapter 4
    Chapter Five: Exploratory Research Design: Qualitative Research
    Lecture slides of chapter 5
    Dear Students. Please submit your assignment here before 24.11.20.
    Class Record on this chapter
    Class record-on Exploratory Research
    Chapter Six: Descriptive Research Design Survey and Observation
    Lecture slides of Chapter 6
    MCQs
    Quiz-2
    Video lecture on Survey
    Mid Term Exam Part-1
    Mid Term Part-2
    Part-3
    Class record on this chapter
    Chapter Seven: Causal Research Design: Experimentation
    Lecture slides of chapter 7
    Class record on Causal Research
    Three conditions for Causality in marketing research
    Chapter Eight: Measurement and Scaling: Fundamentals and Comparative Scaling
    Lecture slides of chapter 8
    Assignment no-1: Compare the following brands using paired comparison methods. 1. LUX 2. SANDALINA 3. KEYA 4. AROMATIC 5. MERIL
    Class record on this chapter
    Chapter Nine: Measurement and Scaling: Non-comparative Scaling Techniques
    Lecture slides of chapter 9
    Chapter Ten: Questionnaire and Form Design
    Lecture Slides of Chapter 10
    Discussion Q & A
    Assignment on Questionnaire
    The guidelines for question wording
    Chapter 11: Sampling
    Lecture notes of this chapter
    Data Analysis
    Statistical data analysis documents
    Comprehensive Test -1 will be held on 14.4.2021 at 11.30 am
    Comprehensive Test on Marketing Research will be held on 22.4.2021 at 10.00am (10.00am-12.00pm)Exam Part-2
    Make up Quiz will be held on 13.4.2021
    Dear Students: I will enjoy your presentation on 07.11.2020
    Quiz -5 on Questionnaire Design dated 9.12.2020
    Class record on sampling
    Class record on data analysis with SPSS
  • Next
  DIU-BLC
  • Guidelines
    For Teachers For Students
      Close
      Toggle search input
    • Log in
      Forgot Password?
    • Create new account
    Site Navigation
    MKT-506 (DTA-221)
    Home
    Skip to main content

    Course info

    1. Home
    2. Courses
    3. DIU
    4. Faculty of Business & Entrepreneurship
    5. Master of Business Administration (MBA)
    6. MBA Spring 2022
    7. MKT-506 (DTA-221)
    8. Summary

    Marketing Research-MBA (Spring-2022)

    • Teacher: Dr. Tanvir Abir
    Skill Level: Beginner

    Follow Us

    Follow Us

    Follow Us

    Follow Us

    • Guidelines
      • For Teachers
      • For Students
    Copyright © 2022 Daffodil International University. All Rights Reserved.

    DIU Blended Learning Center © 2024. All rights reserved.
    Terms & Conditions Privacy Policy
    You are not logged in. (Log in)