DIU-BLC
Brand Management (Spring 22)
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QUIZ 3
QUIZ 4
Welcome to the world of Branding!
List of Text book and Reference books
Grading Policy
Course Outline
Counseling Appointment slot
Text Book PDF copy
Strategic Brand Management by Kevin Lane Keller
Chapter 1: Introduction to Brands and Brand Management
Lecture slides of Chapter 1
Learning material chapter 1: Another ppt part 2
Brand logo: Memory game
QUIZ 1
QUIZ 2
Chapter 2: Customer-Based Brand Equity
Chapter 2 Slides
Multiple choice
Reflection of class learning on Chapter 2: Customer-Based Brand Equity
Let's discuss it
Chapter 3: Brand Resonance and the Brand Value Chain
Chapter 3 material
Let's discuss this
Chapter 4: Choosing Brand Elements to Build Brand Equity
Chapter 4 slides
Choosing Brand Elements to Build Brand Equity 2nd ppt
Learning Reflection
Choosing Brand Elements to Build Brand Equity
Chapter 05 Designing Marketing Programs to Build Brand Equity
Chapter 5: Learning material word file
Learning Reflection
Chapter 06 Integrating Marketing Communications to Build Brand Equity
Chapter 6 learning material ppt
Learning Reflection
Chapter 7: Leveraging Secondary Brand Associations to Build Brand Equity
Chapter 7: Learning material ppt
Learning reflection
Relationship between brand association and customer loyalty: The case of online retail industry
Relationship between Brand Association and Loyality
Chapter 08: Measuring sources of brand equity
Chapter 8: Learning material ppt
Learning reflection
Assignment/ Presentation
Assignment Submission
Chapter 09 Introducing and Naming new products and Brand extension
Learning material: Chapter 9 ppt
Learning reflection: Chapter 09 Introducing and Naming new products and Brand extension
Chapter 10 Managing brands over geographic boundaries and market segments
Chapter 10 : Learning material ppt
Learning reflection: Chapter 10 Managing brands over geographic boundaries and market segments
Chapter 11 Sensory marketing
Sensory marketing
A blue ocean strategy
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MKT 409 (DTA-221)
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Courses
DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Spring 2022
MKT 409 (DTA-221)
Summary
Brand Management (Spring 22)
Teacher:
Dr. Tanvir Abir
Skill Level
:
Beginner