DIU-BLC
Principles of Marketing (Spring 2022)
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Reading reference
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Course Outline
Chapter 1: Marketing; Creating Customer value and Engagement
Need and Want
Mention one thing that you have learned
Chapter one slides
Quiz-01
Analyzing the Marketing environment
What is micro-environment?
Practice session
Mention one thing that you have learned.
Chapter 5: Customer markets and customer buyer behavior
Buying decision process
Factors influencing consumer behavior
What do you understand by marketing stimuli in the " Model of buyer behavior"?
Mention one thing you have learned from this chapter
Practice Time
Quick assessment
2nd Quiz
Quiz-02 Sec A
Quiz-02 Sec B
Mid-term Examination
Chapter 7: Customer driven marketing strategy
Importance of STP
Supporting Slide
Major segmentation variables
Mention one thing you have learned from this chapter
Write the name of one variable which we can use as a base of segmentation.
3rd Quiz
Assignment........Submit Here
Assignment: DSC-A, MKT 101
Assignment: DSC-B, MKT 101
Chapter 8: Products, Services and brands: Building customer value
Classification of consumer products
Chapter Eight ppt slides
Mention one this you have learned.
What was the most interesting topic to you?
Quiz 4: DSC-A
Quiz 4: DSC-B
Chapter 9: New-product development and product life cycle strategies
New product development process
Product life cycle
slides ppt nine Chapter
Mention one thing you have learned
What was the most interesting part to you?
Practice time
Chapter 10: Pricing: Understanding and capturing customer value
Pricing strategies
Product Bundling pricing
chapter 10 Power point slide
Chapter 11 ppt slides
Mention one thing that you have learned.
Which was the most interesting topic to you?
Quick assessment
Chapter 12: Marketing channels: Delivering customer value
Direct vs Indirect channed
chapter 12 Power point slide
Mention one thing you have learned from this chapter.
Practice time
Quick assessment
Chapter 14: Engaging Consumers and Communicating customer value
Promotion Mix
chapter 14 ppt slides
Mention one thing you have learned from this chapter.
Practice time
4th Quiz
Final Examination
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Mkt 101 (RJ-221)
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DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Spring 2022
Mkt 101 (RJ-221)
Summary
Principles of Marketing (Spring 2022)
Teacher:
Rabeya Jannat
Skill Level
:
Beginner