DIU-BLC
Global Marketing-MBA (Spring-22)
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Course data
Welcome to the Course of "Global Marketing"
What is your core expectation from this course?
Announcements
Google Meet Link
Guidelines
Course Outline
Assessment Strategy
Reference Text Book
Your Guide to Leaning from Home !!! Have a look
Chapter 1: The Scope and challenges of International Marketing
Chapter 1 (slides)
Class Recording (Chapter 1)
Glossary
Video
Discussion on Lesson 1
The Dynamic Environment of International Trade
Chapter 2-Slide
Class Recording
Glossary
Video
Mention your understanding through Forum discussion after the class
Quiz 1
Quiz 1
Quiz 1 (retake)
Cultural Dynamics in assessing Global Markets
Slide: Chapter 4
Class Recording
Hofstede's Cultural Dimensions
Glossary
Mention your understanding through Forum discussion after the class
Cultural difference
Culture,Management Style and Business System
Chapter 5 (Slides)
Class Recording
Glossary
Video
Case_Culture
Mention your understanding through Forum discussion by watching the video.
Case Study
Guidelines for Case Study
Case 1: The Keys to H&M’s International Marketing Success
Google Meet for Group 1 Case Study
Case 2: Lessons from Brazilian Culture: Ready to Get Touchy And Personal?
Google Meet for Group 2 Case Study
Case 3: Winning Over Female Beauty Consumers in India – A Lesson from Dove
Google Meet for Group 3 Case Study
Submission of Case Study
Quiz 2
Quiz 2
The Political Environment:A critical Concern
Video
Slide: Chapter 6
Class Recording
Glossary
Global Marketing
Risks of IB
Discussion Forum
Case for Presentation
How Domino’s Won India’s Pizza Wars
Submission of Video
Report Submission
Mid-term Exam
Mid Term Exam
Quiz 3
Quiz 3
Global Marketing Management
Slide: Chapter 12
Class Recording
Mention your understanding through Forum discussion by watching the video.
Video
Video
Understanding from this chapter
Products and Services for consumers
International Marketing Channel
International Marketing Channel (Slides)
Mention your understanding through Forum discussion by watching the video.
Class Recording
Video
Understanding from this chapter
Quiz 4
Quiz 4
Breaking News
Pricing For International Markets
Slide: Chapter 18
Mention your understanding through Forum discussion by watching the video.
Video
Full cost and Variable cost pricing
Price Escalation
Understanding from this chapter
Final
Final Assessment
Next
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MKT-503 (SM-221)
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Course info
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Courses
DIU
Faculty of Business & Entrepreneurship
Master of Business Administration (MBA)
MBA Spring 2022
MKT-503 (SM-221)
Summary
Global Marketing-MBA (Spring-22)
Teacher:
Shafayet Mansoor
Skill Level
:
Beginner