DIU-BLC
Tourist Behavior (Summer-22)
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Greetings! I hope that you had a great Spring and ready to embrace learning about the Tourist Behavior in Summer 2022. I would like to welcome you to the “Tourist Behavior” course THM 423! Happy New Semester!
Announcement
Course Introduction
Course Outline
Reference Textbook
Assignment
Lecture 1: Introduction
Lecture 1: Introduction _ PPT
Video resources for Lecture 1
Lecture 2_The history of tourist behavior
Lecture 2: The history of tourist behavior _ PPT
Video resource 1 for Lecture 2
Video resource 2 for Lecture 2
Video resource 3 for Lecture 2
Video resource 4 for Lecture 2
Video resource 5 of lecture 2
Activity on Lecture 2
Quizzes
Quiz 2 (make-up)
Lecture 3: Main concepts in consumer behavior
Lecture 3_Main concepts in consumer behavior_PPT
Lecture 4: Models of the purchase decision making process
Lecture 4: Models of the purchase decision-making process _ PPT
Lecture 5: The nature of demand in different segments of the tourism market
Lecture 5: The nature of demand in different segments of the tourism_PPT
Video resource for Lecture 5
Video resource for Lecture 5
Lecture 6: Lecture 6_Motivators
Lecture 6: Motivators _ PPT
Lecture 7: Typologies of tourist behavior and segmentation of the tourism market
Lecture 7: Typologies of tourist behavior and segmentation of the tourism market_PPT
Video resource for Lecture 7
Video resource for Lecture 7
Review class materials
Review class: Lecture 1, 2, 3, 4 & 5
Review class_Lecture 6,7, 8 & 9
Lecture 8:
Lecture 8_Researching tourist behavior marketing research
Lecture 8_Researching tourist behavior marketing research _ PPT
Video resources
Reading materials
Lecture 9: The marketing mix and tourist behavior
Lecture 9_ The marketing mix and tourist behavior
Video resource for Lecture 9
Video resource for Lecture 9
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THM 423(FW-222)
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Courses
DIU
Faculty of Business & Entrepreneurship
Tourism and Hospitality Management
THM Summer 2022
THM 423(FW-222)
Summary
Tourist Behavior (Summer-22)
Tourist behavior course is about the tourist purchase decision towards any tourism activities.
Teacher:
Fairooze Waziha
Skill Level
:
Beginner