DIU-BLC
Marketing Management (Summer-2022)
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Course data
General
Announcements
QUIZ 1
Assignment on Marketing Plan
QUIZ 3
Chapter One: Marketing in the 21st Century
Marketing in the 21st Century
Marketing in the 21st Century
Chapter Two: Developing Marketing Strategies and Plans
Developing Marketing Strategies and Plans
Developing Marketing Strategies and Plans
QUIZ 2
Marketing Environment
Marketing Environment
Second part of Marketing Environment
Chapter Five: Creating Long-Term Loyalty Relationships
Creating Long-Term Loyalty Relationships
Creating Long-Term Loyalty Relationships
Chapter 6: Analyzing Consumer Markets
Analyzing Consumer Markets
Chapter Six: Analyzing Business Markets
Analyzing Business Markets
Segmentation, targeting and positioning
Segmentation, targeting and positioning
Managing Service
Managing Service
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MKT202 (DTA-222)
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DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Summer 2022
MKT202 (DTA-222)
Summary
Marketing Management (Summer-2022)
Teacher:
Dr. Tanvir Abir
Skill Level
:
Beginner