DIU-BLC
Brand Management
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QUIZ 1
Second Quiz
Case studies for Proctice
Third Quiz
Presentation for FINAL Exam
Chapter 1: Introduction to Brands and Brand Management
Introduction to Brands and Brand Management
Introduction ppt 2
Brands and Brand Management
Chapter 2: Customer-Based Brand Equity
Chapter 2: Customer-Based Brand Equity
Chapter 3: Brand Resonance and the Brand Value Chain
Brand Resonance and the Brand Value Chain
Brand Resonance
Chapter 4: Choosing Brand Elements to Build Brand Equity
Chapter 5: Choosing Brand Elements to Build Brand Equity
Choosing Brand Elements to Build Brand Equity
Chapter 05 Designing Marketing Programs to Build Brand Equity
EXPERIENTIAL MARKETING
Designing Marketing Programs to Build Brand Equity
Chapter 06 Integrating Marketing Communications to Build Brand Equity
Integrating Marketing Communications to Build Brand Equity
Integrating Marketing Communications to Build Brand Equity
Integrating Marketing Communications to Build Brand Equity
Chapter 7: Leveraging Secondary Brand Associations to Build Brand Equity
Leveraging Secondary Brand Associations to Build Brand Equity
Leveraging Secondary Brand Associations to Build Brand Equity
Chapter 08: Measuring sources of brand equity
Measuring sources of brand equity
Measuring sources of brand equity
Chapter 09 Introducing and Naming new products and Brand extension
Introducing and Naming new products and Brand extension
Chapter 10 Managing brands over geographic boundaries and market segments
Managing brands over geographic boundaries and market segments
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MKT-508 (DTA-Summer 2022)
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Courses
DIU
Faculty of Business & Entrepreneurship
Master of Business Administration (MBA)
MBA Summer 2022
MKT-508 (DTA-Summer 2022)
Summary
Brand Management
Teacher:
Dr. Tanvir Abir
Skill Level
:
Beginner