DIU-BLC
  • Integrated Marketing Communication (Summer 2022)
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  • Course data
    General
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    Course Instructor's details & Welcome message
    Meet link: CC A. We will use this code for this course in Spring 2022
    Welcome to the world of Integrated Marketing Communication
    Grading Policy
    Course Outline
    Counseling Appointment slot
    Chapter 1: Introduction To IMC
    Learning Material: ppt chapter 1
    Chapter 2: Market Segmentation Targeting & Positioning
    Learning Material Chapter 2 ppt
    Multiple choice
    Chapter 3: The Role of Ad Agencies and Other Marketing Communications Organizations
    Multiple choice
    Learning reflection: Discuss/mention what you have learnt from this lesson
    Quiz 1 based on chapter 1&2 date 23rd June 6pm ,Quiz Pattern: Mcq/True/ False, 20 minutes time. One attempt quiz.
    Quiz 1 for Dsc A
    Chapter 4: The communication Process
    Learning Material: Chapter 4 ppt
    True/False
    Chapter 5: Establishing objectives and budgeting for the promotional program
    Chapter 5 learning material ppt
    True/False
    Midterm Exam date 6th July 2021
    Chapter 6: Source, message and channel factors
    Learning material ppt
    True/False
    Chapter 7: Creative strategy in advertising
    Learning material ppt 1: Advertising appeals
    Learning material ppt 2: Execution styles
    Learning material 3ppt: Appeals ad examples
    Quiz 2, based on chapter 6,7 Pattern: Mcq/True-False/ Gaps . Marks 15 date : 13th August, 4pm
    Quiz 2
    Chapter 08 Designing Marketing Programs to Build Brand Equity
    Learning material
    Multiple choice
    Chapter 9: Media Planning
    Learning material ppt
    True/False
    Quiz 3: 15th April at 4pm
    Assignment and presentation : The impact of Covid 19 on Advertising and promotional Strategies (Bangladeshi Perspective)
    Topic : The impact of Covid 19 on Advertising and promotional Strategies (Bangladeshi Perspective)
    Final Exam: 26th August.
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    4. Faculty of Business & Entrepreneurship
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    6. BA Summer 2022
    7. MKT 405 (TSC-222)
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    Integrated Marketing Communication (Summer 2022)

    • Teacher: tamanna chowdhury
    Skill Level: Beginner

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