Summary of Tourist Behavior (Fall-22)

Tourist Behavior (Fall-22)

Tourist behavior course is about the tourist purchase decision towards any tourism activities.

Teacher: Fairooze Waziha

Skill Level: Beginner

Greetings! I hope that you had a great Summer and ready to embrace learning about the Tourist Behavior in Fall 2022. I would like to welcome you to the “Tourist Behavior” course THM 423! Happy New Semester!

Announcement

Course Introduction

Course Outline

FINAL TERM EXAMINATION

Reference Textbook

Lecture 1: Introduction

Lecture 1: Introduction _ PPT

Video resources for Lecture 1

Lecture 2_The history of tourist behavior

Lecture 2: The history of tourist behavior _ PPT

Video resource 1 for Lecture 2

Video resource 2 for Lecture 2

Video resource 3 for Lecture 2

Video resource 4 for Lecture 2

Video resource 5 of lecture 2

Lecture 3: Main concepts in consumer behavior

Lecture 3_Main concepts in consumer behavior_PPT

Lecture 4: Models of the purchase decision making process

Lecture 4: Models of the purchase decision-making process _ PPT

Lecture 5: The nature of demand in different segments of the tourism market

Lecture 5: The nature of demand in different segments of the tourism_PPT

Video resource for Lecture 5

Video resource for Lecture 5

Lecture 6: Lecture 6_Motivators

Lecture 6: Motivators _ PPT

Video resources

Lecture 7: Typologies of tourist behavior and segmentation of the tourism market

Lecture 7: Typologies of tourist behavior and segmentation of the tourism market_PPT

Video resource for Lecture 7

Lecture 7_Short quiz

Lecture 8_Researching tourist behavior marketing research

Lecture 8_Researching tourist behavior marketing research _ PPT

Video resources

Reading materials

Lecture 9: The marketing mix and tourist behavior

Lecture 9_ The marketing mix and tourist behavior

Video resource for Lecture 9

Video resource for Lecture 9

Lecture 10: Quality and tourist satisfaction

Lecture 10: Quality and tourist satisfaction_PPT

Quizzes

Review class materials

Review class: Lecture 1, 2, 3, 4, 5 &amp; 6

Review class_Lecture 6,7, 8, 9, 10

Class recordings

THM-423_2022-09-01

THM 423_2022-09-08

THM 423_2022-09-15

THM 423_2022-09-15_make-up class

THM 423_2022-09-22

THM 423_2022-09-29

THM 423_26-11-2022

Assignment

Assignment 1: Map the history of tourism and tourist behavior

Assignment 2: Construct and explain a purchase decision making process model of a tourist segment of your choice.

Assignment 3: Make a marketing plan for a market segment of your choice

Tourist Behavior (Fall-22)

Review class: Lecture 1, 2, 3, 4, 5 & 6