DIU-BLC
Marketing Management (Fall-22)
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Welcome to my Course: Marketing Management (MKT-202)
Welcome Message!
A Glimpse of This Course!
Counseling Time
Course Introduction
Reference Books list
Grading Policy and Assessment Strategy
Expectation from the Course
Course Outline
PDF Copy of Text Book
Lecture on Difference between Sales and Marketing
Lecture Module-01 and 02: Marketing for the 21st century
Concept Test-1
Chapter-1 Defining Marketing
Lecture Module-03 and 04: Developing Marketing Strategies and Plans
Power Point Slide (Chapter 2)
Concept Test-2
Lecture Module-05 and 06: Understanding Strategic Planning Gap
Power Point Slide
Concept Test-3
Lecture Module-07 and 08: Analyzing the Marketing environment
Study Material | Chapter-3 Slide
Concept Test-4
Lecture Module-09 and 10: Analyzing Consumer Markets
Power-Point Slide (Chapter-6)
Concept Test-5
QUIZ-2 | September 15, 2022
QUIZ-2 | Marketing Management
Lecture Module-11 and 12: Analyzing Business Markets
Powerpoint Slide (Chapter 7)
Concept Test-6
Lecture Module-13 and 14: Identifying Market Segments and Targets
Power Point Slide (Chapter 8)
Concept Test-7
Lecture Module-17 and 18: Chapter 12: Setting Product Strategy
Chapter 12: Setting Product Strategy
Concept Test-8
QUIZ-3 | Fall-2022 | 17 November, 2022 | 10.00 pm
Lecture Module-19 and 20: Chapter 13: Designing and Managing Services
Chapter 13: Designing and Managing Services
Concept Test-9
Chapter 13 (Managing Service) Slido version
Lecture Module 21 & 22: Chapter 14: Developing Pricing Strategies and Programs
Chapter 14: Developing Pricing Strategies and Programs
Learning Module 23 & 24: Chapter 15:Designing and Managing Integrated Marketing Channels
Chapter 15:Designing and Managing Integrated Marketing Channels
Submission of Power point slide | Assignment | Fall-2022
Submit your presentation slide here
Submit your group profile (information) | Word file
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MKT 501 (DYS-223)
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DIU
Faculty of Business & Entrepreneurship
Master of Business Administration (MBA)
MBA Fall 2022
MKT 501 (DYS-223)
Summary
Marketing Management (Fall-22)
Teacher:
Dewan Golam Yazdani Showrav
Skill Level
:
Beginner