DIU-BLC
  • Pharmaceutical Marketing (Spring 23)
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  • Course data
    Welcome to Pharmaceutical Marketing Course
    Announcements
    Course Contents
    Course Syllabus
    Discussion Forum
    Instructions/Guidelines for the students
    Discussion Forum
    Recommended Books
    Principle of Marketing by Philip Kotler (PDF)
    Marketing Essentials book (PDF)
    The fundamentals of marketing book (PDF)
    Pharmaceutical Marketing-A practical Guide (PDF)
    Pharmaceutical Pricing Strategy (PDF)N
    DIU e-library
    Other Necessary Information
    Students Feedback and Opinion
    Attendance
    Chapter 1: Principles of marketing
    Discussion Forum
    1st Quiz
    Chapter 2: Strategic marketing planning
    Chapter 3: Consumer markets and buying behavior
    Chapter 4: Market segmentation, target marketing and marketing positioning strategies
    Mid Term Exam
    Chapter 5: Product promotion
    Assignment
    Presentation
    Presentation
    Chapter 6: Advertising
    2nd Quiz
    Chapter 7: Product management
    3rd Quiz
    Chapter 08: Pricing
    Students Feedback
    Final Exam
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    BPH 325 (MR-231)
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    1. Home
    2. Courses
    3. DIU
    4. Faculty of Health and Life Sciences
    5. Pharmacy
    6. Pharmacy Spring 2023
    7. BPH 325 (MR-231)
    8. Summary

    Pharmaceutical Marketing (Spring 23)

    • Teacher: Md. Mizanur Rahman
    Skill Level: Beginner

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