DIU-BLC
  • Integrated Marketing Communication (Spring-2023) MBA Program
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    Welcome to the Creativity of Marketing
    General Guidelines for the students on Videos and Lessons
    Announcements: Watch prerequisite video first
    Assessment Policy
    Students' Forum
    Introduction to IMC: Video
    Course Outline of Integrated Marketing Communications
    Emotional Marketing (reference book)
    E-book (Text book)
    Lesson on May 15, 2020 (Scroll down to find out all recorded classes)
    Evidence-based class by peer on July 24
    Answer the MCQ
    Lesson 01: Introduction to IMC
    Lesson Objectives
    Watch the video
    Ask your questions and discuss
    Link for Interactive Games and Quizzes
    Lesson 02: Role of IMC
    Lesson Objectives
    Role of IMC
    Ask your questions and discuss
    Watch the video
    Lesson 2 recorded on May 29
    Lesson three recorded on June 5
    Class recorded on June 12
    Extra class recorded on June 14
    Lesson 03: Role of Ad Agencies
    Lesson objectives
    Ask your questions and discuss
    Watch the TVC
    Class recorded on June 19
    Class recorded on June 26
    Lesson 04: Communication Process
    Lesson Objectives
    Ask your questions and discuss
    Simon Sinek
    Marketing Channels
    Quiz one
    Lesson 05: Objectives and Budgeting
    Lesson objectives
    Ask your questions and discuss
    Lesson 06: Creative Strategies
    Lesson Objectives
    Ask your questions for discussion
    Guerrilla Marketing
    Syllabus and Guidelines for Mid-term Examination
    Midterm Part A
    Midterm part B
    Lesson 07: Media Planning Strategies
    Lesson Objectives
    Ask your questions for discussion
    Quiz Two
    Lesson 08: Broadcast and Print Media
    Lesson Objectives
    Ask your questions and discuss
    Quiz 3
    Lesson 09: Support Media/Direct Marketing
    Lesson objectives
    Ask your questions and discuss
    Session on July 17(Scroll down to find out all)
    Lesson 10: Digital Marketing
    Lesson Objectives
    Social Media Marketing Plan
    Discussion Forum
    Lesson on June 19, 2020
    Lesson 11: Sales Promotion and Publicity
    Lesson Objectives
    Ask your questions and discuss
    Class by Dr June
    Lesson 12: Personal Selling/measuring effectiveness
    Lesson Objectives
    Ask your questions and discuss
    Recorded on July 03 (Sales and Distribution Communication)
    Final Examination
    Final Exam: Part A (MCQ)
    Final Exam: Part B
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    MKT-504 {MSS-231}
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    Course info

    1. Home
    2. Courses
    3. DIU
    4. Faculty of Business & Entrepreneurship
    5. Master of Business Administration (MBA)
    6. MBA Spring 2023
    7. MKT-504 {MSS-231}
    8. Summary

    Integrated Marketing Communication (Spring-2023) MBA Program

    Creativity us the heart of Marketing!

    • Teacher: Shibli Shahriar
    Skill Level: Beginner

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