DIU-BLC
  • Principles of Marketing (Spring 2023)
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  • Course data
    Overview
    Announcements
    Detailed Course Outline
    Assessment Strategy
    Forum on Food Marketing
    Text Book of Principles of Marketing
    Link to Google Meet
    .
    Welcome to coursera
    How To Create Account & Enroll Course For Free In Coursera
    Gain knowledge & Develop Your Skills
    .
    Introduction to Marketing
    Handout of Introduction to Marketing
    The Biggest Flying Restaurant
    Meet Recording
    Meet Recording
    Marketing in Modern Market Economy
    Handout on Consumer Behavior
    Live Quiz on Consumer Behavior
    Meet Recording
    Meet Recording
    The Marketing Mix
    Handout on Marketing Mix
    Live Quiz on Marketing Mix
    Meet Recording
    Meet Recording
    Meet Recording
    Meet Recording
    Quiz - 1
    Quiz -1 [Segment-1][MCQs]
    Quiz-1 [Segment-2] [Video quiz]
    Quiz-1 [Segemnt-3]
    Visit to the Food Market
    Handout on PLC and 7Ps of Marketing
    Live quiz on Market Visit
    Video Quiz on Virtual Shopping Experience
    Meet Recording (copy)
    Meet Recording
    Meet Recording
    Meet Recording
    Market Segmentation
    Handout on Segmentation
    Live Quiz on Segmentation
    Meet Recording
    Meet Recording
    Quiz -2
    Case Study-1
    Meet Recording
    Meet Recording
    Integrated Marketing Communication
    Handout on Communication
    Live Quiz on Advertisement
    MID TERM EXAMINATION
    Market Analysis and Web Page Design
    Handout Digital Marketing
    Live Quiz on Market Analysis
    Future of Foods
    Pricing Strategies
    Handout on Pricing Strategies
    Live Quiz on Pricing Strategies
    Casestudy of Breakeven Point
    Meet Recording
    Meet Recording
    Meet Recording
    Quiz - 3
    MCQs
    Case Studies
    Sales Management
    Handout on Sales Management
    Meet Recording
    Brand Management
    Handout on Brand Management
    Live Quiz on Brand Management
    Meet Recording
    Meet Recording
    ASSIGNMENT & PRESENTATION
    Term Final Assignment
    FINAL EXAMINATION
    All materials of Review class
    Review class meet link
    Addional PPT of BRANDING
    Additional PPT BRANDING
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    7. MKT 231 (DAA-231)
    8. Summary

    Principles of Marketing (Spring 2023)

    • Teacher: Dr. Amir Ahmed
    Skill Level: Beginner

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