DIU-BLC
  • Integrated Marketing Communication (Spring 2023)
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  • Course data
    Overview
    Announcements
    Assessment Strategy
    Forum on IMC
    Text Book
    Live class meet link
    Welcome message
    Welcome to the world of Integrated Marketing Communication
    Grading Policy
    Course Outline
    Meet links. We will use this code for this course in Summer 2021
    Chapter 1: Introduction To IMC
    Learning Material: ppt chapter 1
    Learning reflection Chapter 1
    IMC PPT 2
    Meet Recording
    Meet Recording
    Meet Recording
    Meet Recording
    PPT on International Market Entry
    Chapter 2: Market Segmentation Targeting & Positioning
    Learning Material Chapter 2 ppt
    Multiple choice
    Meet Recording
    Chapter 3: The Role of Ad Agencies and Other Marketing Communications Organizations
    Multiple choice
    Meet Recording
    Quiz 1
    Quiz on IMC
    Chapter 4: The communication Process
    Learning Material: Chapter 4 ppt
    True/False
    meet Recordings
    Chapter 5: Establishing objectives and budgeting for the promotional program
    Chapter 5 learning material ppt
    True/False
    Midterm Exam
    Chapter 6: Source, message and channel factors
    Learning material ppt
    True/False
    Meet Recording
    Chapter 7: Creative strategy in advertising
    Learning material ppt 1: Advertising appeals
    Learning material ppt 2: Execution styles
    Learning material 3ppt: Appeals ad examples
    Quiz-2
    Chapter 08 Designing Marketing Programs to Build Brand Equity
    Learning material
    Multiple choice
    Chapter 9: Media Planning
    Learning material ppt
    True/False
    Quiz-3
    Quiz 3
    Assignment and presentation : The impact of Covid 19 on Advertising and promotional Strategies (Bangladeshi Perspective) Date: 16th August
    Topic : The impact of Covid 19 on Advertising and promotional Strategies (Bangladeshi Perspective)
    Topic 20
    Meet Recording
    Ethics & Advertisement PPT
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    Integrated Marketing Communication (Spring 2023)

    • Teacher: Dr. Amir Ahmed
    Skill Level: Beginner

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