DIU-BLC
Principles of Marketing (Spring 2023)
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Welcome to my Course "Principles of Marketing".
Attendance
Announcement
Please Introduce Yourself
Introduction
Guidelines
Please have a look
Marketing is everywhere from "Good morning" to "Good night"..
Text Book
Reference Book
Marketing:Creating Customervalu and Engagement
Mention your Understanding Through Forum discussion from this video
What is Marketing?
Chapter 1
Glossaries of Chapter 1
Case
Home Work
Understanding from the Chapter
Quiz 1
Company and marketing Strategy
Mention your learning through Forum discussion from this video.
BCG Matrix
Chapter 2
Glossary: Chap 2
Case
Just a minute
Can you recall?
Understanding from the Chapter
Analyzing the Marketing Environment
Mention your learning through Forum discussion from this video.
Discussion by the course Teacher
Chapter 3
Glossary:Chapter 3
Macro Environment
Case
Just a minute
Home work
Understanding from the Chapter
Quiz 2
Consumer Behavior
Mention your learning through Forum discussion from this video.
Factors affecting buying behavior
Discussion by the course Teacher
Slide of chapter 5
Glossary:Chapter 5
Case
Home work
Just a minute
Understanding from the Chapter
Try here
Mid Term Syllabus and Marks Distribution
Look at yourself
Group Work:Principles of Marketing
Task for Group 1
Task for Group 2
Task for Group 3
Product Development
Mention your learning through Forum discussion from this video.
Video
Lecture Video by the Course Teacher
ppt:Chap 9
Glossary
Case
Just a minute
Home work
Understanding from the Chapter
Customer value Driven Marketing Strategy
Mention your learning through Forum discussion from this video.
Video
Lecture by the Course Teacher
ppt: Segmentation,Targeting,Positioning
Glossary of this chapter
Case
Just a minute
Home work
Understanding from the Chapter
Variables of segmentation
Assignment and Presentation
Assignment
Presentation
Presentation
Products,Services and Brands
Mention your learning through Forum discussion from this video.
Video
Lecture Video by the Course Teacher
Chap:8
Glossary
Case
Home work
Just a minute
Understanding from the Chapter
Pricing:Understanding and Capturing Customer Value
Mention your learning through Forum discussion from this video.
Video
Lecture video by the Course Teacher
ppt: Chap 10
ppt:chap 11
Glossary
Understanding from the Chapter
Case
Just a minute
Home work
Quiz 3
Quiz 3
Marketing Channels
Mention your learning through Forum discussion from this video.
Video
Lecture Video by the Course Teacher
ppt: Chap 12
Glossary
Case
Just a minute
Home work
Let's try
Understanding from this chapter
Engaging Consumers and Communicating customer value
Mention your learning through Forum discussion from this video.
Video
Lecture video by the Course Teacher
ppt: chap:14
Developing effective Communication
Glossary
Case
Understanding from this chapter
Please Try here
Just a minute
Final Syllabus and Marks Diistribution
Final-Part 1 (MCQ)
Final-Part 2(Analytical)
Next
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MKT 101(FN-231)
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DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Spring 2023
MKT 101(FN-231)
Summary
Principles of Marketing (Spring 2023)
Teacher:
Sampa Saha
Skill Level
:
Beginner