DIU-BLC
Global Marketing (Fall-2023)
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Welcome to the Course of "Global Marketing"
Attendance
Counseling Hour
Announcements
Announcement
Guidelines
Please have a look
Introduction of the Course
Text Book
Reference Book
Chapter 1
Mention your understanding from this video
Video
Slide: Chapter 1
Glossary
Home Work
Understanding from this chapter through Forum discussion
The Dynamic Environment of International Trade
Mention your understanding through Forum discussion by watching the video.
Video
Vedio 2
Topic discussion by the course Teacher
Slide;Chapter 2
Chapter 2-Slide
Glossary
Home work
Understanding from this chapter
Cultural Dynamics in assessing Global Markets
Mention your understanding through Forum discussion from this video.
Video
Topics discussion by the Course Teacher
Slide: Chapter 4
Glossary
Home work
Understanding from this chapter
Cultural difference
Culture,Management Style and Business System
Mention your understanding through Forum discussion by watching the video.
Video
Topics discussion by the course teacher
Glossary
Slide: Chapter 5
The Political Environment:A critical Concern
Video
Slide: Chapter 6
Glossary
Global Marketing
Discussion Forum
Let's try
Risks of IB
Global Marketing Management
Slide: Chapter 12
Mention your understanding through Forum discussion by watching the video.
Video
Video
Understanding from this chapter
Pricing For International Markets
Slide: Pricing
Mention your understanding through Forum discussion by watching the video.
Video
Understanding from this chapter
Price Escalation
Full cost and Variable cost pricing
International Marketing Channel
Mention your understanding through Forum discussion by watching the video.
Slide: IMC
Video
Understanding from this chapter
Slide:Promotion
Products and Services for consumers
Slide: Chapter 13
Product and Service in Global Market
Mention your understanding through Forum discussion by watching the video.
Video
Understanding from this chapter
Match the innovations
Breaking News
Quiz 1
Quiz 2
Midterm
Assignment
Assignment: Section-D
Assignment: Section 54-A
Assignment: Section 55-C
Look at yourself
Group Work:Global Marketing
Task for the Groups
Pre Test
Post Test
Final
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0414-503 (DTA-232)
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DIU
Faculty of Business & Entrepreneurship
Master of Business Administration (MBA)
MBA Fall 2023
0414-503 (DTA-232)
Summary
Global Marketing (Fall-2023)
Skill Level
:
Beginner