DIU-BLC
Marketing Management (Fall 2023)
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Welcome to my Course "Marketing Management"
Welcome Message
Counseling Hour
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Introduce yourself
Introduction of the Course
Course Outline
Text Book
Reference Book
Chap 1: Defining Marketing for the 21st Century
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Video
Slide:Chapter 1
Another Slide
Slide 2
Glossary
Case
Video of the Course Teacher
Home work
Understanding from this chapter
Chap 2: Developing Marketing strategies and Plans.
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Video
Slide:Chapter 2
Another Slide
Glossary
Case
Let's try
Understanding from this chapter
Chapter 3: Scanning the Marketing Environment.
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Video
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Video 2
Lecture Video by the course teacher
Micro Environmental forces
Macro Environment
Glossary
Understanding from this chapter
Case
Chap 4: Creating Customer Value and Customer Relationship
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Video
Chapter 4
Case
Understanding from this chapter
Chapter 5: Analyzing Consumer Market
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Video
Lecture Video by the Course Teacher
Slide:Chapter 5-A
Slide: Chapter 5-B
Another Slide
Glossary
Case
Understanding from this chapter.
Chapter 9: Crafting the Brand Positioning.
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Video
Slide:Chapter 8
New Slide of Brand
Brand Association
Brand Association-Image
Lets Try
Understanding from this chapter
Just a minute
Home work
Memory game with Images of different Brands
Brand Association through Slido
Chap 11: Developing pricing strategies and programs
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Video
Lecture Video by the Course Teacher
Slide: Pricing
Slide: Pricing 1
Glossary
Understanding from this chapter
Chapter 7: Identifying market segments and Targets:
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Video
Lecture Video by the Course Teacher
Slide on Segmentation
Glossary
Case
Case submission
Understanding from this chapter
Chap 10: Designing and Managing Services
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Video
Slide: Service
Slide: Promotion
Slide: Marketing Channel
Understanding from this chapter
Chapter 8: Competitive Dynamics.
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Video
Slide:Chapter 8
Case
Understanding from this chapter
Chap 11: Setting Product Strategy
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Video
Lecture video by the Course Teacher
Slide:Chapter 10
New slide
Glossary
Understanding from this chapter
Case
Case
Quiz
Quiz 3(23.11.23-BBA)
Quiz 3(23.11.23-BBS)
Quiz 4(24.11.23-BBA)
Quiz 4(24.11.23-BBS)
Quiz(Who missed previous Quiz)
Midterm syllabus and Marks Distribution
Midterm-Part 1(MCQ)
Midterm-Part 2(Analytical)
Look at yourself
Group Work:Marketing Management
Task for Group 1
Task for group 2
Task for Group 3
Task for Group 4
Assignment
BBA
BBS
Presentation
Marketing Channel
Slide: Marketing Channel
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MKT 202 (FN-232)
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DIU
Faculty of Business & Entrepreneurship
Business Studies
BBS Fall 2023
MKT 202 (FN-232)
Summary
Marketing Management (Fall 2023)
Teacher:
Farhana Noor
Skill Level
:
Beginner