DIU-BLC
Principles of Marketing (Fall 2023)
0%
Previous
Course data
Welcome to the course "Principles of Marketing"
Announcements
Introduction
Make an appointment for online conseling
Course Outline_OBE
Reading reference
Assessment system
Text book
Reference book
Please wait few minutes & fill up the google form
Marketing:Creating Customer value and Engagement
Need and Want
Marketing Concepts
Slides (Ch 1)
Mention one thing that you have learned.
Quick assessment
Demo Quiz
Short Assignment
Analyzing the Marketing environment
Micro-environment
Macro-environment
What is micro-environment?
Slide
Mention One thing that you have learned
T/F
Quiz
Company and Marketing Strategy: partnering to Build Customer Relationships
BCG Matrix
BCG Matrix
Slides (CH 3)
What is the full meaning of SBU?
Quick assessment
Quiz: best answer
Assignment
Customer markets and customer buyer behavior
Quiz
Quiz 1
Quiz 2
3th Quiz
Customer driven marketing strategy
Importance of STP
Slide
Major segmentation variables
Mention one thing you have learned from this chapter.
Quick Assessment
Assignment........Submit Here
Submit Marketing Campaign here
Presentation........Submit Here
Please submit your presentation here (Group) for everyone
Individual Video Presentation Submission
Report For the presentation (Group)
Products, Services and brands: Building customer value
Classification of consumer products
Differences between products and services
Power point slides
Mention one thing that you have learned.
Quick Assessment
New-product development and product life cycle strategies
New product development process
Product life cycle
Power point slide
Mention one thing you have learned
What was the most interesting part to you?
Practice session
Quick Assessment
Pricing: Understanding and capturing customer value
Pricing strategies
Product Bundling pricing
Power point slide
Power point slide
Which was the most interesting topic to you?
Quick assessment
Conclusion
Measuring learning
Next
DIU-BLC
Side panel
Guidelines
For Teachers
For Students
Search
Close
Search
Toggle search input
Log in
Username
Password
Remember username
Forgot Password?
Log in
Create new account
Site Navigation
ITM 103 (NI-233)
Home
Skip to main content
Course info
Home
Courses
DIU
Faculty of Science and Information Technology
Information Technology & Management
ITM Fall 2023
ITM 103 (NI-233)
Summary
Principles of Marketing (Fall 2023)
Teacher:
Nafees Imran
Skill Level
:
Beginner