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  • Marketing for Entrepreneurs (Spring 2024)
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    Welcome to the Course - Marketing for Entrepreneurs
    Course Information
    Course Description
    Course Rationality
    Video: Introduction Marketing for Entrepreneurship
    Course Objectives
    Learning Outcomes
    Instructor's Profile
    Contact
    Primary Guidelines for the Students
    Course outline: Marketing for Entrepreneurship
    Books Recommended
    e-BooK: Philip T. Kotler, Gary Armstrong - Marketing for Entrepreneurship (2017, Pearson)
    Chapter 01: Marketing: Creating and Capturing Customer Value
    Video: Marketing: Creating and Capturing Customer Value
    Lecture Slides-Chapter 01: Marketing: Creating and Capturing Customer Value
    Chapter 01: Discussion Forum (To be submitted by February 5, 2024)
    Chapter 01: Hands-On Assignment (To be submitted by May 15, 2024)
    Chapter 02: Analyzing Marketing Environment
    Video: Analyzing Marketing Environment
    Lecture Slides-Chapter 02: Understanding the Marketplace and Consumers
    Chapter 02: Discussion Forum
    Chapter 02: Hands-On Assignment (To be submitted by May 15, 2024)
    Chapter 03: Consumer Markets and Consumer Buyer Behavior
    Video: Consumer Markets and Consumer Buyer Behavior
    Lecturer Slides-Chapter 03: Consumer Markets and Consumer Buyer Behavior
    Chapter 03: Discussion Forum
    Chapter 03: Hands-On Assignment (To be submitted by May 15, 2024)
    Chapter 04: Customer-Driven Marketing Strategy: Creating Value for Target Customers
    Video: Customer-Driven Marketing Strategy: Creating Value for Target Customers
    Lecturer Slides-Chapter 04: Customer-Driven Marketing Strategy: Creating Value for Target Customers
    Chapter 04: Discussion Forum
    Chapter 04: Hands-On Assignment (To be submitted by May 15, 2024)
    Midterm Examination, Spring - 2024
    Chapter 05: Products, Services, and Brands: Building Customer Value
    Video: Products, Services, and Brands: Building Customer Value
    Lecturer Slides-Chapter 05: Products, Services, and Brands: Building Customer Value
    Chapter 05: Discussion Forum
    Chapter 05: Hands-On Assignment (To be submitted by May 15, 2024)
    Chapter 06: New-Product Development and Product Life-Cycle Strategies
    Video:
    Lecturer Slides-Chapter 06: New-Product Development and Product Life-Cycle Strategies
    Chapter 06: Discussion Forum
    CHAPTER 06: QUIZ
    Chapter 06: Hands-On Assignment (To be submitted by May 15, 2024)
    Chapter 07: Pricing: Understanding and Capturing Customer Value
    Video: Pricing: Understanding and Capturing Customer Value
    Lecturer Slides- 07: Pricing: Understanding and Capturing Customer Value
    Chapter 07: Discussion Forum
    CHAPTER 07: QUIZ
    Chapter 07: Hands-On Assignment (To be submitted by May 15, 2024)
    Chapter 8: Pricing Strategies
    Video: Pricing Strategies
    Lecturer Slides-Chapter 8: Pricing Strategies
    Chapter 08: Discussion Forum
    Chapter 08: Hands-On Assignment (To be submitted by May 15, 2024)
    Chapter 09: Marketing Channels: Delivering Customer Value
    Video: Marketing Channels: Delivering Customer Value
    Lecturer Slides-Chapter 09: Marketing Channels: Delivering Customer Value
    Chapter 09: Discussion Forum
    Chapter 09: Hands-On Assignment (To be submitted by May 15, 2024)
    Chapter 10: Communicating Customer Value: Integrated Marketing Communications Strategy
    Video: Communicating Customer Value: Integrated Marketing Communications Strategy
    Lecturer Slides-Chapter 10: Communicating Customer Value: Integrated Marketing Communications Strategy
    Chapter 10: Discussion Forum
    CHAPTER 10: QUIZ
    Chapter 10: Hands-On Assignment (To be submitted by May 15, 2024)
    Final Assignment and Presentation
    Final Assignment and Presenation (Submitted by May 20, 2024)
    Video Presentation Submission
    Final Examination Spring - 2024
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    1. Home
    2. Courses
    3. DIU
    4. Faculty of Business & Entrepreneurship
    5. Innovation and Entrepreneurship
    6. IE Spring 2024
    7. MKT-201 (DMI-241)
    8. Summary

    Marketing for Entrepreneurs (Spring 2024)

    • Teacher: Masum Iqbal
    Skill Level: Beginner

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