DIU-BLC
  • Strategic Marketing (Spring 2024)
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    Welcome to Strategic Marketing World!
    Online Live Class Link
    Text Book: Strategic Marketing, David W. Cravens & Nigel F. Piercy, Tenth Edition
    Course Assessment Plan
    Reference Book 01: The Art of War
    Reference Book 02: Blue Ocean Strategy
    What is Strategic Marketing?
    Expectation from the Course
    Pre-Assessment Test
    Online Forum
    Online Live Class Link
    Text Book: Strategic Marketing, David W. Cravens & Nigel F. Piercy, Tenth Edition
    Course Assessment Plan
    Reference Book 01: The Art of War
    Reference Book 02: Blue Ocean Strategy
    What is Strategic Marketing?
    Expectation from the Course
    Pre-Assessment Test
    Online Forum
    Chapter 01: An Overview of the Basic Concepts of Marketing
    Basic Concepts of Marketing
    Core Concepts of Marketing
    Basic Concepts of Marketing
    Core Concepts of Marketing
    Quiz_170621
    Course Materials_210621
    2ndQuiz_250621
    MidTerm_030721
    Quiz3_030821
    Final Term_210821
    Chapter 02: Introduction to Strategic Marketing
    Challenges of Global Branding
    Challenges of Global Branding
    Chapter 03: Historic Evolution of Strategic Marketing as a Seperate Discipline
    Quiz 01
    Sun Tzu's "The Art of War"
    Michael Porter on Competitiveness
    Book Review: Positioning - The Battle for Your Mind
    Quiz 01
    Sun Tzu's "The Art of War"
    Michael Porter on Competitiveness
    Book Review: Positioning - The Battle for Your Mind
    Chapter 04: New Challenges of Market Driven Strategies
    Marketing Plan for Small Business
    Marketing Plan for Small Business
    Chapter 05: Markets and Competitive Space
    Porter's Five Forces Model
    Porter's Five Forces Model
    Porter's Five Forces Model
    Porter's Five Forces Model
    Chapter 06: Strategic Market Segmentation
    Market Sebmentation
    Market Sebmentation
    Chapter 07: Market Targeting and Positioning
    What is Positioning in Marketing?
    Quiz: 02
    What is Positioning in Marketing?
    Quiz: 02
    Chapter 08: Strategic Alliance and Relationships
    Types of Innovation
    Types of Innovation
    Chapter 09: Differentiate or Die: Strategic Brand Management
    Laura Ries on Power of Branding
    Laura Ries on Power of Branding
    Chapter 10: Strategic Marketing Implementation and Control
    Marketing Performance Matrix
    Marketing Performance Matrix
    Chapter 11: Contemporary Issues in Strategic Marketing
    Fourth Industrial Revolution
    Digital Marketing
    Internet of Things
    Wearable Internet
    3D Printing
    Big Data
    Artificial Intelligence
    Fourth Industrial Revolution
    Digital Marketing
    Internet of Things
    Wearable Internet
    3D Printing
    Big Data
    Artificial Intelligence
    Course Ending Assessment
    Post-Assessment Test
    Interview of Professor Dr. Syed Ferhat Anwar, IBA, DU
    Post-Assessment Test
    Interview of Professor Dr. Syed Ferhat Anwar, IBA, DU
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    4. Faculty of Business & Entrepreneurship
    5. Master of Business Administration (MBA)
    6. MBA Spring 2024
    7. 0414-508 (MMR-241)
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    Strategic Marketing (Spring 2024)

    • Teacher: Md. Maruf Rashid
    Skill Level: Beginner

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