DIU-BLC
Advanced Pharmaceutical Marketing and Management (Spring 2024)
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Course data
Advanced Pharmaceutical Marketing and Management
Guideline for students to use BLC
Syllabus
Recommended Books
Discussion Forum: Q&A
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Course Assessment Strategy
Assessment plan
Chapter 01: Analysis of pharmaceuticals marketing opportunitites
Course Material
Chapter closing discussion
Progress checking
Supporting Reading Materials
SOWT analysis of you
Home Work
Chapter 02: New product launching
Course Materials
Supporting Reading Materials
Progress checking
Home Work
Chapter 03: Promotional material used in pharmaceutical marketing
Chapter closing discussion
Literature Preparaion
Chapter 04: Product Positioning and Developing Marketing Strategies
Course Materials
Chapter closing discussion
Brand positioning
Midterm Exam : Fall 2020
Chapter 05: Budgeting and Profit Loss Analysis (PLA)
Course Materials
Progress checking
Chapter closing Discussion
Chapter 06: Designing and Managing Integrated Marketing Channels
Course Materials
Progress checking Lec-1
Progress checking Lec-2
Interactive video
Chapter 07: 7. Productivity, Leadership & Motivation
Course Materials
Progress checking Lec-1
Progress checking Lec-2
Chapter 08: Financial Affairs
Course Materials
Chapter closing Discussion
Article on Financial Performance of Bangladeshi Pharma Company
Chapter 09: 9. Pricing system and Competitive raw material sourcing
Course Materials
Final Examination
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MPH 514 (SJM-241)
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DIU
Faculty of Health and Life Sciences
Pharmacy
Pharmacy Spring 2024
MPH 514 (SJM-241)
Summary
Advanced Pharmaceutical Marketing and Management (Spring 2024)
Teacher:
Sultana Juhara Mannan
Skill Level
:
Beginner