DIU-BLC
  • Principles of Marketing (Spring-2024)S
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  • Course data
    General
    Announcements
    Class recording
    Quiz 01
    QUIZ 02
    MID-Term question answer
    Assignment submission
    Quiz -03
    Marketing: Managing Profitable Customer Relationships
    Managing Profitable Customer Relationships
    Managing Profitable Customer Relationships
    Forum : Managing Profitable Customer Relationships
    Case 01
    Forum 1
    CHAPTERS FOR FINAL EXAM 2024
    Company and Marketing Strategy Partnering to Build Customer Relationships
    Company and Marketing Strategy Partnering to Build Customer Relationships
    Company and Marketing Strategy Partnering to Build Customer Relationships
    Case 01 (Pathao)
    case pathao
    CASE 02
    Case 2 submission
    Sample answer EVA case
    Analyzing the Marketing Environment
    Analyzing the Marketing Environment
    Analyzing the Marketing Environment
    Analyzing the Marketing Environment
    Consumer Markets and consumer Buyer Behavior
    Consumer Markets and consumer Buyer Behavior
    Analyzing Business Markets and Business Buying Behaviour
    Analyzing Business Markets and Business Buying Behaviour
    Chapter Five: Creating Long-Term Loyalty Relationships
    Creating Long-Term Loyalty Relationships
    Case
    Case solution
    Case solution
    Customer-Product Profitability Analysis
    Marketing Strategy: Pricing Decisions
    Products, Services and Brads, New-product development strategy
    Products, Services and Brads, New-product development strategy
    New-product development strategy
    Products, Services and Brads, New-product development strategy
    Pricing Products: Understanding and capturing Value
    Pricing Products: Understanding and capturing Value
    Pricing Strategies
    Marketing Strategy: Pricing Decisions
    SERVICES MARKETING
    SERVICES MARKETING
    Marketing Channels, How, channel members add value, Channel behavior, Channel Design.
    Marketing Channels, How, channel members add value, Channel behavior, Channel Design.
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    Principles of Marketing (Spring-2024)S

    • Teacher: Dr. Tanvir Abir
    Skill Level: Beginner

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