Welcome to Digital and Social Media Marketing Course

Course Information

Topic 1

Slides

Slides (Digital Marketing Opportunities)

Discussion on Lesson 1 and Lesson 2

Topic 2

Slides

5 digital marketing skills to master for 2020

Discussion on Lesson 3 &amp; Lesson 4

Topic 3

Slides

SEM Understanding

Discussion on Lesson 5 &amp; Lesson 6

Q/A

Topic 5

Slides

Adding Wordpress

Discussion on Lesson 7 &amp; Lesson 8

Topic 6

Slides

How To Create A Digital Marketing Budget

Discussion on Lesson 9 &amp; Lesson 10

Topic 8

Slides

The Beginner's Guide to Content Marketing in 2020

Discussion on Lesson 11 &amp; Lesson 12

Coca-Cola Contour Digital Campaign – Case Study

Uber: Food Drive 2016 | Case Study

SMALL BUT MIGHTY: a fully integrated digital campaign

Topic 9

Slides

Customer Persona Development

Slides_Branding in Content Marketing

Discussion on Lesson 13 &amp; Lesson 14

How Red Bull Turned Their Content Marketing Into a Media Company

MasterCard Global Content Marketing Case Study

Topic 10

Slides

Discussion on Lesson 15 &amp; Lesson 16 (Click Here)

Topic 11

Slides

email

Discussion on Lesson 17 &amp; Lesson 18 (Click Here)

Topic 13

Slides

AI vs Machine Learning

Discussion on Lesson 19 &amp; Lesson 20 (Click Here)

Assignment

Submit your assignment link here.

Presentation

Submit your presentation slide here.

Digital and Social Media Marketing (Spring 2024)

Discussion on Lesson 3 & Lesson 4

Discussion on Lesson 5 & Lesson 6

Discussion on Lesson 7 & Lesson 8

Discussion on Lesson 9 & Lesson 10

Discussion on Lesson 11 & Lesson 12

Discussion on Lesson 13 & Lesson 14

Discussion on Lesson 15 & Lesson 16 (Click Here)

Discussion on Lesson 17 & Lesson 18 (Click Here)

Discussion on Lesson 19 & Lesson 20 (Click Here)