DIU-BLC
Tourist Behavior (Fall-24)
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Course data
Introduction to Tourist Behaviour course
Course Information
Course Outline
Reference Textbook
Introductory Lecture _The history of tourist behavior
Lecture 2: The history of tourist behavior _ PPT
Video resource 1 for Lecture 2
Video resource 2 for Lecture 2
Video resource 3 for Lecture 2
Video resource 4 for Lecture 2
Video resource 5 of lecture 2
The history of tourist behavior
Chapter 1: Introduction to tourist’s behaviour
Lecture 1 PPT
Video resources on Lecture 1
Activity for fun
Chapter 1: Quiz 1
Chapter 1 Forum
Lecture 2: Main concepts in consumer behavior, including models of consumer behavior adapted for tourism
Lecture 2_ Concepts in consumer behavior_PPT
Lecture 2- Reading material. DOC
MODELS OF CONSUMER BEHAVIOR
Video Resources on Lecture 2
Chapter 2 Activity
Lecture 2 Quiz
Chapter 2 Forum
Chapter 3: Motivators
Lecture 3 PPT
Video Resources on Lecture 3
Activity for fun
Lecture 3 Quiz
Chapter 3 Forum
CHAPTER 4: DETERMINANTS
Lecture 4 PPT
Video Resources on Lecture 4
Chapter 4 Activity for fun
Lecture 4 Quiz
Consequences of tourist behaviour on poor or inappropriate advice from an agent?
Lecture 5: Models of the purchase decision making process
Lecture 5: Models of the purchase decision-making process _ PPT
Video Resources on Lecture 5
Chapter 5 Activity- learning with fun
Lecture 5 Quiz
Chapter 5 Forum
Lecture 6: Typologies of tourist behavior and segmentation of the tourism market
Lecture 6: Typologies of tourist behavior and segmentation of the tourism market_PPT
Video resource for Lecture 7
Video resource for Lecture 7
Activity for fun
Lecture 6 Quiz
Chapter 6 Forum
Chapter 7: The global pattern of tourism demand
Chapter 7 PPT
Video Resources on Lecture 7
Activity for fun
Lecture 7 Quiz
Chapter 7 Forum
Chapter 8: The nature of demand in different segments of the tourism market
Lecture 8: The nature of demand in different segments of the tourism_PPT
Video resource for Lecture 8
Video resource for Lecture 8
Chapter 8 Lecture PPT (IM)
Activity for fun
Lecture 8 Quiz
Chapter 8 Forum
Lecture 8.2_Researching tourist behavior marketing research
Lecture 8_Researching tourist behavior marketing research _ PPT
Video resources
Reading materials
Lecture 9: The marketing mix and tourist behavior
Lecture 9_ The marketing mix and tourist behavior
Video resource for Lecture 9
Video resource for Lecture 9
Activity for fun
Lecture 9 Quiz
Chapter 9 Forum
Chapter 10: The emergence of new markets and changes in tourist demand
Video Resources on Lecture 10
Lecture 10 PPT
Activity for fun
Lecture 10 Quiz
Chapter 11: Quality and tourist satisfaction
Lecture 11 PPT
Video Resources on Lecture 11
Activity for fun
Lecture 11 Quiz
Chapter 11 Forum
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THM 423(IM-242)
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Courses
DIU
Faculty of Business & Entrepreneurship
Tourism and Hospitality Management
THM Fall 2024
THM 423(IM-242)
Summary
Tourist Behavior (Fall-24)
Tourist behavior course is about the tourist purchase decision towards any tourism activities.
Teacher:
Indrajeet Mallick
Skill Level
:
Beginner