Introduction

Dear Students

I would like to invite you all to the Marketing Management Class. I know that you are undergoing a different situation due to the COVID-19 attack all over the world. However I firmly believe that we, the human beings, will be able to overcome this crisis shortly, InsyAllah. I hope your active participation will help us make this class more interactive, enjoyable and effective.

Course Objectives:

1.      Apply the holistic role of marketing in business   organizations

2.      Understand the market and design marketing strategies in line with organizational vision and mission

3.      Distinguish among decisions based on different goods, services, and    markets

4.      Act on marketing mix variables as to what the situation   requires.

5. To understand the marketing environment.

6. To know the ways or tools marketing managers may use in making decisions.

Outcomes:

After the successful completion of this course, the students will be able to 

(i) demonstrate strong conceptual knowledge in the functional area of marketing management. (ii) demonstrate effective understanding of relevant functional areas of marketing management and its application. 

(iii) demonstrate analytical skills in identification and resolution of problems pertaining to marketing management.

(iv) finally come up with innovative marketing ideas to stand out in the crowd.

Course Outline (Attached)