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  • Introduction to Marketing (Fall-24), Section-A
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    Welcome to my Course "Introduction to Marketing".
    Task TO-DO
    Welcome to Introduction to Marketing
    Course Instruction
    Announcement
    Forum 1 Chapter 1
    Forum 02 Chapter 02
    Forum 03
    Assignment - 29A
    Final Exam preparation forum
    Presentation slide
    Pre-lecture workout
    Take off: Marketing is everywhere from "Good morning" to "Good night"..
    Text Book
    Reference Book
    Text Book-Principles of Marketing
    Common Forum
    CHAPTER-1 Marketing:Creating Customer value and Engagement
    What is Marketing?
    Chapter 1
    Glossaries of Chapter 1
    Customer Engagement
    Quiz for Just a minute
    Chapter 1 Forum
    Quiz 1
    CHAPTER-2 Company and marketing Strategy
    Chapter 2
    Glossary: Chap 2
    Case
    marketing process
    Developing Market oriented Mission Statement
    Marketing Strategy
    Forum 02
    CHAPTER- 3Analyzing the Marketing Environment
    Marketing Environment
    Chapter 3
    Glossary:Chapter 3
    Macro Environment
    Macro Environment of Marketing
    SWOT and PESTEL Analysis
    Quiz 2:
    Mid Term Syllabus and Marks Distribution
    Chapter 5: Consumer Markets and Consumer Buyer Behavior
    What have you learnt after watching the video
    Factors affecting buying behavior
    Slide of the chapter
    Glossary:Chapter 5
    Can you recall?
    Adoption process for new product
    Quiz 3
    Look at yourself
    Chapter 7: Customer value Driven Marketing Strategy
    Chapter 7
    Glossary of this chapter
    Can you recall?
    Variables of segmentation
    Targeting
    CUSTOMER DRIVEN MARKETING STRATEGY
    Forum to Chapter 7
    Chapter 08: Products, Services, and Brands: Building Customer Value
    What have you learnt from this video
    Video
    Chap:8
    Glossary
    Case
    Understanding from the Chapter
    Chapter 09: New-Product Development and Product Life-Cycle Strategies
    Video
    Chap 9
    Glossary
    Understanding from the Chapter
    Case
    Try to recall.
    Chapter 10: Pricing: Understanding and Capturing Customer Value
    Video
    ppt: Chap 10
    Glossary
    Understanding from the Chapter
    Try to recall.
    Quiz 4
    Chapter 12: Marketing Channels: Delivering Customer Value
    Video
    Chap 12
    Glossary
    Case
    Understanding from this chapter
    Chapter 14: Engaging Consumers and Communicating customer value
    Video
    ppt: chap:14
    Developing effective Communication
    Glossary
    Case
    Understanding from this chapter
    Please try
    Final Syllabus and Marks Diistribution
    Final Assignment and Presentation
    Final Assessment-Spring 2021
    Final Assignment and Presentation
    Presentation
    Final Assignment and Presentation
    Assignment spring 2024
    Assignments- Fall'23
    Quiz Fall 2023
    All Online Classes of Fall 2023
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    Introduction to Marketing (Fall-24), Section-A

    • Teacher: Siddiqur Rahman
    Skill Level: Beginner

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