DIU-BLC
Principles of Marketing (Fall 2024)
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Course data
Welcome to the course "Principles of Marketing"
Announcements
Introduction
Course Outline_OBE
Reading reference
Assessment system
Text book
Reference book
Marketing:Creating Customer value and Engagement
Need and Want
Marketing Concepts
Slides (Ch 1)
Quick assessment
Demo Quiz
Forum: Mention one thing that you have learned.
Short Assignment
🎥 Class Video 1
🎥 Class video 2
Analyzing the Marketing environment
Micro-environment
Macro-environment
What is micro-environment?
Lecture 2
Mention One thing that you have learned
Test your knowledge
Quiz: Chapter End Understanding
Company and Marketing Strategy: partnering to Build Customer Relationships
BCG Matrix
BCG Matrix
Slides (CH 3)
What is the full meaning of SBU?
Quick assessment
Quiz: best answer
Assignment
Customer markets and customer buyer behavior
Buying decision process
Consumers' adoption process
Factors influencing consumer behavior
Lecture Support
Practice Session
Quick assessment
Forum: Practice time 2
Chapter Assignment
Class video (4th Sep)
Quiz
Quiz 1
Quiz 2
3th Quiz
Customer driven marketing strategy
Importance of STP
Slide
Major segmentation variables
Mention one thing you have learned from this chapter.
Quick Assessment
Products, Services and brands: Building customer value
Classification of consumer products
Differences between products and services
Power point slides
Mention one thing that you have learned.
Quick Assessment
New-product development and product life cycle strategies
New product development process
Product life cycle
Power point slide
Mention one thing you have learned
What was the most interesting part to you?
Practice session
Quick Assessment
Pricing: Understanding and capturing customer value
Pricing strategies
Product Bundling pricing
Power point slide
Power point slide
Which was the most interesting topic to you?
Quick assessment
Assignment........Submit Here
Submit Marketing Campaign here
Presentation........Submit Here
Please submit your presentation PPT here (Group) for everyone
Report For the presentation (Group)
Conclusion
Measuring learning
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ITM 103 (NI-243)
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DIU
Faculty of Science and Information Technology
Information Technology & Management
ITM Fall 2024
ITM 103 (NI-243)
Summary
Principles of Marketing (Fall 2024)
Teacher:
Nafees Imran
Skill Level
:
Beginner