DIU-BLC
Global Marketing (Fall 2024)
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Course data
Overview
Announcements
Assessment Strategy
Permanent Class Link
Meet Recording
Meet Recording
Books
Text Book
Reference Book
Guidelines
Please have a look
Chapter-1
Mention your understanding from this video
Video
Handout on Chapter-1
Glossary
Onsession Quiz
Home Work
Understanding from this chapter through Forum discussion
Meet Recording
Cultural Environment DAA
Chapter-2
Mention your understanding through Forum discussion by watching the video.
Video-1: International Trade
Vedio-2: Tarrif Barrier
Topic discussion by the course Teacher
Handout: Chapter-2
PPT: Chapter-2
Glossary
Home work
Understanding from this chapter
Meet Recording
Chapter-3
Video-3: Globalization on culture.
Mention your understanding through Forum discussion from this video.
Topics discussion by the Course Teacher
Handout on Chapter 3
Glossary
Home work
Understanding from this chapter
Cultural difference
Archived Quizes
Quiz 1
Quiz 2
Quiz 3
Quiz -4
Quiz 5
Syllabus-Viva
Marks of assignment, Presentation, Quiz and Mid Term Exam
Special Quiz on Workshop: Flood and Urban Planning
Culture, Management Style and Business System
Mention your understanding through Forum discussion by watching the video.
Video
Topics discussion by the course teacher
Slide: Chapter 5
Glossary
Assignment and Presentation
Self reference Criterion
Submit your video presentation.
Midterm
The Political Environment:A critical Concern
Video
Slide: Chapter 6
Glossary
Just a minute
Home Work
Global Marketing
Discussion Forum
Let's try
Risks of IB
Group Work:Global Marketing
Task for the Groups
Pre Test
Post Test
Global Marketing Management
Slide: Chapter 12
Mention your understanding through Forum discussion by watching the video.
Video
Video
Understanding from this chapter
Products and Services for consumers
Slide: Chapter 13
Product and Service in Global Market
Mention your understanding through Forum discussion by watching the video.
Video
Understanding from this chapter
Match the innovations
International Marketing Channel
Mention your understanding through Forum discussion by watching the video.
Video
Understanding from this chapter
Pricing Strategies for International Markets
Slide: Chapter 18
Mention your understanding through Forum discussion by watching the video.
Video
Understanding from this chapter
Price Escalation
Full cost and Variable cost pricing
Final
IKEA Case Study
Meet Recording
Quiz-1
IKEA PPT
Quiz-2
PPT
PPT
Next
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MKT-403 (DAA-242)
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Course info
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Courses
DIU
Faculty of Business & Entrepreneurship
Real Estate
RE Fall 2024
MKT-403 (DAA-242)
Summary
Global Marketing (Fall 2024)
Teacher:
Dr. Amir Ahmed
Skill Level
:
Beginner