DIU-BLC
Principles of Marketing (Fall 20)
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Introduction To The Course
Course Plan in Detail, CILOs and TLAs:
Defining Marketing for the 21st Century
Reading material for this chapter
Supporting Slides for this chapter
Quiz - 01
Capturing Marketing Insights
Reading Materials for Capturing Marketing Insights
Recorded Class Video Link
Marketing Management Orientation
Slides for Marketing Management Orientation
Supporting Doc for Marketing Management Philosophy
Recorded Class Video Link
Mid Term Exam
Click to attempt Mid Term (25 Marks)
Marketing Strategic Planning for a Company
Slides for Strategic Planning for the Organisation
Support Doc for Strategic Planning
Recorded Class Video - 01
Recorded Class Video - 02
Quiz 02 & 03
Marketing mix, four Ps system and modern marketing realities
Marketing Mix Lecture Slides
Supporting Doc for Marketing Mix
Recorded Class Video Link
Consumer Behaviour
Support Slides for This Chapter
Recorded Class Video Link
Assignment and Presentation
Assignment
Presentation
Final Exam
Click to attempt the exam
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MKT 231 (SM-203)
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Faculty of Engineering
Textile Engineering
TE Fall 20
MKT 231 (SM-203)
Summary
Principles of Marketing (Fall 20)
Teacher:
Subrata Majumder
Skill Level
:
Beginner