DIU-BLC
  • Principles of Marketing, BBA program (Spring 2021)
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    Welcome to the Course - Principles of Marketing
    Course Information
    Course Description
    Course Rationality
    Video: Introduction Principles of Marketing
    Course Objectives
    Learning Outcomes
    Instructor's Profile
    Contact
    Primary Guidelines for the Students
    Course outline: Principles of Marketing
    Books Recommended
    e-BooK: Philip T. Kotler, Gary Armstrong - Principles of Marketing (2017, Pearson)
    Semester Schedule
    Chapter 01: Marketing: Creating and Capturing Customer Value
    Video: Marketing: Creating and Capturing Customer Value
    Lecture Slides-Chapter 01: Marketing: Creating and Capturing Customer Value
    CHAPTER 01: QUIZ
    Chapter 01: Discussion Forum
    Chapter 01: Hands-On Assignment (To be submitted by February 23, 2021)
    Chapter 02: Analyzing Marketing Environment
    Video: Analyzing Marketing Environment
    Lecture Slides-Chapter 02: Understanding the Marketplace and Consumers
    CHAPTER 02: QUIZ
    Chapter 02: Discussion Forum
    Chapter 02: Hands-On Assignment (To be submitted by February 24, 2021)
    Chapter 03: Consumer Markets and Consumer Buyer Behavior
    Video: Consumer Markets and Consumer Buyer Behavior
    Lecturer Slides-Chapter 03: Consumer Markets and Consumer Buyer Behavior
    CHAPTER 03: QUIZ
    Chapter 03: Discussion Forum
    Chapter 03: Hands-On Assignment (To be submitted by April 15,2021)
    Chapter 04: Customer-Driven Marketing Strategy: Creating Value for Target Customers
    Video: Customer-Driven Marketing Strategy: Creating Value for Target Customers
    Lecturer Slides-Chapter 04: Customer-Driven Marketing Strategy: Creating Value for Target Customers
    CHAPTER 04: QUIZ
    Chapter 04: Discussion Forum
    Chapter 04: Hands-On Assignment (To be submitted by April 15, 2021)
    Midterm examination Spring-2021
    Midterm Examination- Multiple Choice Questions (MCQ) Spring-2021
    Midterm Examination: Descriptive Part (Spring-2021)
    Chapter 05: Products, Services, and Brands: Building Customer Value
    Video: Products, Services, and Brands: Building Customer Value
    Lecturer Slides-Chapter 05: Products, Services, and Brands: Building Customer Value
    CHAPTER 05: QUIZ
    Chapter 05: Discussion Forum
    Chapter 05: Hands-On Assignment (To be submitted by April 15, 2021)
    Chapter 06: New-Product Development and Product Life-Cycle Strategies
    Video:
    Lecturer Slides-Chapter 06: New-Product Development and Product Life-Cycle Strategies
    CHAPTER 06: QUIZ
    Chapter 06: Discussion Forum
    Chapter 06: Hands-On Assignment (To be submitted by April 16, 2021)
    Chapter 07: Pricing: Understanding and Capturing Customer Value
    Video: Pricing: Understanding and Capturing Customer Value
    Lecturer Slides- 07: Pricing: Understanding and Capturing Customer Value
    Chapter 07: Discussion Forum
    Chapter 07: Hands-On Assignment
    Chapter 8: Pricing Strategies
    Video: Pricing Strategies
    Lecturer Slides-Chapter 8: Pricing Strategies
    Chapter 08: Discussion Forum
    Chapter 08: Hands-On Assignment (To be subitted by April 16, 2021)
    Chapter 09: Marketing Channels: Delivering Customer Value
    Video: Marketing Channels: Delivering Customer Value
    Lecturer Slides-Chapter 09: Marketing Channels: Delivering Customer Value
    Chapter 09: Discussion Forum
    Chapter 09: Hands-On Assignment
    Chapter 10: Communicating Customer Value: Integrated Marketing Communications Strategy
    Video: Communicating Customer Value: Integrated Marketing Communications Strategy
    Lecturer Slides-Chapter 10: Communicating Customer Value: Integrated Marketing Communications Strategy
    Chapter 10: Discussion Forum
    Chapter 10: Hands-On Assignment
    Presentation
    Presentation
    Final Assessment
    Final Assessment- Part-1 (Multiple Choice Questions)
    Final Assessment: Descriptive Part-2
    Link of all Classes
    12-01-2021
    17-01-2021
    19-01-2021
    23-01-2021
    26-01-2021
    01-02-2021
    07-02-2021
    09-02-2021
    14-02-2021
    28-02-2021
    02-03-2021
    03-03-2021
    03-03-2021
    21-03-2021
    23-03-2021
    28-03-2021
    30-03-2021
    03-04-2021
    05-04-2021
    10-04-2021
    12-04-2021
    14-04-2021
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    Principles of Marketing, BBA program (Spring 2021)

    • Teacher: Masum Iqbal
    Skill Level: Beginner

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