Summary of Tourist Behavior (Spring 21)

Tourist Behavior (Spring 21)

Tourist behavior course is about the tourist purchase decision towards any tourism activities.

Teacher: Sharmin Sultana

Skill Level: Beginner

Greetings! I hope that you had a great Spring and ready to embrace learning about the Tourist Behavior in Fall, 2020. My name is Sharmin Sultana and I would like to welcome you to the “Tourist Behavior” course THM 310!Happy New Semester!

Announcement

Course Introduction

Course Outline

Semester Timeline

Assessment Plan

MID TERM EXAMINATION

FINAL TERM EXAMINATION

Reference Textbook

Activity on class 1 (writing key words)

Lecture 1:

Chp # 1: Tourist Behavior- Slide

Video resource for Lecture 1

Video resource for Lecture 1

Activity on class 2

Class recording on Lecture 1

quizizz: LEARN WITH FUN

Lecture 2

Chp # 2: The history of tourist behavior- Slide

Video resource 1 for Lecture 2

Video resource 2 for Lecture 2

Video resource 3 for Lecture 2

Video resource 4 for Lecture 2

Activity on Lecture 2

Class recordings on Lecture 2

quizizz: LEARN WITH FUN

Lecture 3:

Activity on Lecture 3

Class recording for Lecture 3

quizizz: LEARN WITH FUN

Lecture 4:

Motivators

Activity on Lecture 4

Class recording for Lecture 4

quizizz: LEARN WITH FUN

Lecture 5:

Models of the purchase decision-making process

Middleton and clarke 2001

Factors influencing the holiday decision

Video resource for Lecture 5

Video resource for Lecture 5

Class recording of Lecture 5

quizizz: LEARN WITH FUN

Activity on Lecture 5

Lecture 6:

Typologies of tourist behaviour and segmentation of the tourism market

Video resource for Lecture 6

Video resource for Lecture 2

Activity on Lecture 6

Class recording on Lecture 6

quizizz: LEARN WITH FUN

Lecture 7:

The nature of demand in different segments of the tourism market

Video resource for Lecture 7

Video resource for Lecture 7

Activity on Lecture 7

quizizz: LEARN WITH FUN

Class recording on Lecture 7

Lecture 8:

Chp # 8: Consumer behaviour and markets in the different sectors of tourism-slide

Video resource for Lecture 8

Activity on Lecture 8

quizizz: LEARN WITH FUN

Class recording on Lecture 8

Lecture 9:

Researching tourist behavior: marketing research

Video resource for Lecture 9

Activity on Lecture 9

quizizz: LEARN WITH FUN

Class recording on Lecture 9

Lecture 10

Chp # 10- The Marketing Mix &amp; Tourist Behavior- Slide

Video resource for Lecture 10

Video resource for Lecture 10

Video resource for Lecture 10

Activity on Lecture 10

quizizz: LEARN WITH FUN

Class recording on Lecture 10

Group Assignment & presentation

Class recording on assignment and presentation instructions

Chp # 10- The Marketing Mix & Tourist Behavior- Slide

Mid Term (Descriptive & Analytical)