Section outline


  • Communication strategy 


    Objective of the Lesson

    • To orient the students with a communication strategy
    • To facilitate them understanding o how to develop a communication strategy
    • To impart them some components of communication strategy like audience mapping, media mapping, message designing etc. 

    Lesson outcome

    • At the end of the lesson, the students will be able to:
    • conduct audience mapping
    • media mapping
    • message designing for behaviour change communication or awareness 
    • can prepare a complete communication strategy

    • resource icon
      Lesson 10 - Communication strategy File

      A PPT presentation on Communication strategy

    • quiz icon
      Quiz on Communication strategy

      Dear Students,

      You need to develop a communication strategy of your own. The topics will be different for all the students. You can choose any critical issue of socio-economic and cultural development for designing the communication strategy. 

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      Feedback forum
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      Please share your opinion on the class Communication strategy.