Topic outline

  • General

  • Introduction to the course: Development Issues and Communication


    Course Summary  

    This course will facilitate the students with necessary understanding and skills to think of, design and conduct various communication and development projects, strategic communication/campaign plan. The students will be able to fit communication approaches in the fields of socio-economic development.   The course will deal with established theories ad practices of social marketing techniques and Behavior Change Communication Model including designing and implementing strategic communication plans. 

    Objectives of the Course 

    This course will focus on the areas of established theories and classical researches, case studies, approaches and strategies of development communication with particular references from Bangladesh. The course will also  emphasize on various approaches of development communication with their historical emergence and  expansion, community development approaches, experiences and established schools of development communication.

    Course Outcome

    After completion of this course, the students will have a broad understanding of communication tools, approaches and messages that can be applied for bringing qualitative changes in the life of the people. The students will be able to design communication strategies for socio-economic development projects. The students will be able to design and implement advocacy,  awareness and behaviour change communication programmes to impart information, education, motivation and knowledge among the people. 

    Career in this course 

    Development Issues and Communication

    Communication officer, liaison officer, advocacy officer, policy officer, strategic officer,  research officer, training officers, behaviour change officers, community mobilizers/facilitators  in national and  international NGOs, donor agencies, UN system agencies, research, training and advocacy organizations  

    Key Referred Books/Texts

     Freire, P. (1970). Pedagogy of the Oppressed. New York: Seabury.

     Freire, P. (1973). Extension or Communication? [L. Ronzoni Trans.] Buenos Aires: Siglo XXI.

     Meier, G.M. & Rauch, J.E. (2000). Leading Issues in Economic Development. New York: Oxford University Press.

     Melkote, S.R. & Steeves, H.L. (2001). Communication for Development in the Third World: Theory and Practice for Empowerment. New Delhi. Sage Publications.

     Rahman, M. G. (1999). Communication Issues in Bangladesh, Har-Anand Publication: India.

     Rawlands, J. (1997). Questioning Empowerment: Working with Women in Honduras. Oxford: Oxfam.

     Schramm, W. (1964). Mass Media and National Development. Stanford: Stanford University Press.

     Huesca, R. 2003. Participatory approaches to communication for development. International and Development Communication; a 21st – Century Perspective. Bella Mody (etd.). California: Sage publications, inc.

    Learner, D. (1958). The Passing of Traditional Society: Modernizing the Middle East. New York: Free Press.

     Rao, Y.V.L. (1966). Communication and Development: Study of Two Indian Villages. Minneapolis: University of Minnesota Press.

    Rogers, Everett M. (1962). Diffusion of innovations (1st ed.). New York: Free Press of Glencoe. OCLC 254636.


  • Lecture One: Definition and Scope

    Lecture Objective

    -To make the students understand the definition and scope of development communication

    -To orient the students with the definition of famous scholars in the field of development communication

    Session outcome

    The students, after the completion of the session, will be able to:

    -Define development communication

    -Will be able to provide with practical examples of development communication in Bangladesh and other countries

    Lecture Content

    -Ice-breaking conversation

    -Making students ready for the lecture

    -Sharing idea on the topic

    -Showing some case studies

    -Giving examples

    - Citing some definitions of famous scholars

    -Knowing from the grounds(students)


  • Lecture Two: Founding Philosophy

    Lecture Objective: 

    -To facilitate the understanding of how development communication emerged as an academic discipline

    -  Make the students understand the trends of emergence of development communication in different regions 

    -Find the logical model of philosophy of development communication

    Lecture outcome: 

    At the end, the students will be able to understand different philosophical grounds of development communication and choose the best options.  

    Lecture Content:

    Comparative discussion of development communication models emerged in different parts of the world.

  • Lecture Three: Evolution of thoughts on development communication

    Lecture Objective:

    -To orient the students with the scholastic thoughts of  development in various era

    -To choose the better options of thoughts of development for Bangladesh 

    Lecture Outcome:

    At the end of the session, the students will learn the followings:

    -get an idea of development concepts that arose globally in different times

    -can argue for the better options for Bangladesh and they can advocate through their writing and work.

    Lecture Content:

    Comparative discussion of the concepts on development 


  • Lecture four-Development communication tools and platforms

    Togetherness is really a matter for collective thinking on development 


    Lecture Objectives

    -To equip the students with an understanding of various tools and platforms of development communication

    -To facilitate the students to choose the suitable platforms of communication

    Lecture Outcomes

    At the end of the session, the students will be able to learn about various tools and platforms of development communication. In addition to that, they will be able to choose suitable tools and platforms of development communication for a development project.

    Lecture Content

    -Names and natures of various tools and platforms of development communication

    - A sample fact sheet as a content 


  • Lecture 5 - Monologic and dialogic communication

    Lecture objective

    -To provide the students with an understanding of monologic and dialogic forms of communication

    -To make them understand which form of human communication is suitable for development communication 

    Lecture outcome

    At the end of the session, the students will be able to choose the appropriate form of communication in designing and implementing their development project.

    Lecture Content

    Comparative discussion on monologic and dialogic communication

  • Lecture six- Participatory communication

    Community involvement is essential for participatory communication

    Community involvement

    Lecture objective

    -To impart the students to understand the importance of participatory communication

    -To make the students know about the significance of participatory communication 

    Lecture Outcome

    At the end of the session, the students will be able to design their development communication programmes in participatory way.

    Lecture Content

    -Detailed lecture with photograph

    -PowerPoint Presentation

  • Assignment

    Students need to develop a plan on how to cover an issue of development communication for publishing in a news media i.e. TV, YouTube, Newspaper and Online Portal:

    Step 1: Selecting an area/topic of the report/coverage
    Step 2: Information that you have by this time and the information you need to gather
    Step 3: Which information will be collected from which/what sources
    Step 4: Audio-visual coverage plan
    Step 5: Information gathering/video capturing/photo snapping
    Step 6: Editing the draft report/production


  • Instruction for midterm examination

    Questions & Marks

    The midterm examination will be conducted in 25 marks. Midterm examination will be held covering lectures from one to six. Both the broad and short type of questions will be given on the topics covered. 
    Questions Nature
    Innovative and creative 
    Evaluation 
    Formative evaluation will be conducted. Examination scripts will be shown to the students to understand their  mistakes and limitations. 

    Sample Questions 

    01. What is development communication? What are the tools of development communication? What type of development communication tolls will you use for preventing drug addiction in your locality? 
    02. What is the old and the new paradigm of development? Give examples.  

    03. What is human development? What, according to you, is the most important  capital needed for human

         development? Describe in the light of Amartya Sen's thoughts.  

    04. Identify a major social problem in your locality and write the way outs in light of development communication approaches. 




  • Lesson 07- Diffusion of Innovation

    Sharing info on an innovation with the community people is an effective interpersonal approach


    Objectives of the Lecture

    Ø  To orient the students with the theoretical understanding of  an innovation spreads over time

    Ø  To facilitate understanding of the students on the communication channels that contribute to spread information on innovation

    Ø  To make the students understand the socio-cultural settings in which an innovation is adopted or rejected

    Ø  To impart the decision adoption process model

     Lesson outcome

    Ø  At the end of the lesson, the students will know how an innovation spreads over time in a particular socio-economic setting.

    Ø  The students could be able to design appropriate  communication channels for disseminating information to the diversified audiences

    Ø  The students will be able to internalize the decision adoption process


  • Lesson 09-Sustainable Development

    Considering natural aspect in sustainable development is vital


    Lesson Objectives

    • To impart the students theoretical understanding of sustainable development

    • To orient them with the sustainable development goals (SDGs)

    • To make them able to incorporate SDGs in any development scheme

    • To increase capacity of advocacy on SDGs

     

    Lesson Outcomes

    At the end of the session the students will:

    Ø  develop understanding on theoretical and historical perspectives of sustainable development

    Ø  know about sustainable development goals (SDGs)

    Ø  be able to incorporate SDGs in any development scheme

    Ø  be able to increase capacity of advocacy on SDGs


  • Discussion Forum on SDGs

    • Discussion Forum on SDGs

      Dear Students,

      Please discuss the state of SDGs in Bangladesh and write an evaluation on the topic. 

  • Lesson 9-Communication Strategy


    Communication strategy 


    Objective of the Lesson

    • To orient the students with a communication strategy
    • To facilitate them understanding o how to develop a communication strategy
    • To impart them some components of communication strategy like audience mapping, media mapping, message designing etc. 

    Lesson outcome

    • At the end of the lesson, the students will be able to:
    • conduct audience mapping
    • media mapping
    • message designing for behaviour change communication or awareness 
    • can prepare a complete communication strategy

    • Lesson 10 - Communication strategy File

      A PPT presentation on Communication strategy

    • Quiz on Communication strategy

      Dear Students,

      You need to develop a communication strategy of your own. The topics will be different for all the students. You can choose any critical issue of socio-economic and cultural development for designing the communication strategy. 

    • Feedback forum
      View Make forum posts: 1

      Please share your opinion on the class Communication strategy.

  • Lesson 11-Community Development

    Community Development 


    Objectives of the lesson

    The objectives of this lesson are to:

    • orient the students with concept of community development 
    • facilitate them to understand community development approaches
    • identify the best approach to community development 

    Outcomes of the lesson

    The outcomes of this lesson are :

    • the students will know about  community development 
    • will understand the  community development approaches
    • will be able to identify the best approach to community development 



  • Instruction for Final examination

    Syllabus for the Final examination

    • Flashback to the previous topics covered up to mid-term
    • Diffusion of innovation model
    • Sustainable Development 
    • Human Development Approach 
    • Community Development
    • Communication Strategy 

    Nature of Question & Marks

    • Both the broad and short questions including practical 
    • Total 40 marks 

     

  • Assessment for Spring 2021