Topics For Discussion:
- E-commerce: Digital Marketing and Digital Goods
- Electronic Commerce and the Internet, The Growth of E-Commerce,
- Eight unique features of E-Commerce technology,
- The Benefits of Disintermediation to the Consumer.
- Types of Electronic Commerce
- Types of electronic payment systems
Learning Outcome:
- Can describe the unique features of e-commerce, digital markets, and digital goods.
- Analyze how Internet technology has changed value propositions and business models.
- Know how to describe the various types of e-commerce and how e-commerce has changed consumer retailing and business-to-business transactions
- Evaluate the role of m-commerce, digital markets, and digital goods.
- Compare the principal payment systems for electronic commerce.
