Section outline


  • E-Commerce and Digital Market


    Lesson Topics:
    • E-Commerce and the Internet.
    • The growth of E-Commerce.
    • Features of E-Commerce Technology.
    • The benefits of disinter-mediation to the customers. 
    • Digital Marketing.
    • Digital Marketing Channels.
    • Types of E-Commerce.
    • Types of E-Commerce Payments System. 

    Learning Outcomes:
    • Able to analyze how Internet technology has changed value propositions and business models.
    • Evaluate the role of e-commerce, digital markets, and digital goods.
    • Compare the principal payment systems for electronic commerce.