Section: Pricing: Understanding and capturing customer value | Principles of Marketing (Fall 22)

Section outline

Learning Objectives:
1.To know about the meaning of price.
2. To understand the major pricing strategies.
3. To gain some ideas about new product pricing strategies.
4.To recognize product mix pricing strategies.
5. To know the techniques of Price adjustment strategies.

Learning Outcomes:
1.To know about the meaning of price.
2. To understand the major pricing strategies.
3. To gain some ideas about new product pricing strategies.
4.To recognize product mix pricing strategies.
5. To know the techniques of Price adjustment strategies.

Learning Contents:
1. Meaning of price.
2. Major pricing strategies.
3.New product pricing strategies.
4. Product mix pricing strategies.
5. Price adjustment strategies.
- Select activity Pricing strategies
  
  Pricing strategies Page
  
  Students must
  
  View
- Select activity Product Bundling pricing
  
  Product Bundling pricing Page
  
  Students must
  
  View
- Select activity Power point slide
  
  Power point slide File
  
  Students must
  
  View
- Select activity Power point slide
  
  Power point slide File
  
  Students must
  
  View
- Select activity Mention one thing that you have learned.
  
  Mention one thing that you have learned. Forum
  
  Students must
  
  View
  
  Make forum posts: 1
- Select activity Which was the most interesting topic to you?
  
  Which was the most interesting topic to you? Forum
  
  Students must
  
  View
  
  Make forum posts: 1

Welcome to the course "Principles of Marketing"

Announcements

Introduction

Make an appointment for online conseling

Course Outline

Reading reference

Assessment system

Test book

Reference book

Please wait few minutes & fill up the google form

Marketing:Creating Customer value and Engagement

Need and Want

Marketing Concepts

Slide

For Quiz-01.....Click below

Analyzing the Marketing environment

Micro-environment

What is micro-environment?

Macro-environment

Menimeter

Customer markets and customer buyer behavior

Buying decision process

Consumers' adoption process

Factors influencing consumer behavior

Power point slide

What do you understand by marketing stimuli in the " Model of buyer behavior"?

Mention one thing you have learned from this chapter

Practice Time

Quick assessment

2nd Quiz

Customer driven marketing strategy

Importance of STP

STP model

Slide

Major segmentation variables

Mention one thing you have learned from this chapter

What was the most interesting topic to you?

Write the name of one variable which we can use as a base of segmentation.

Slido

3rd Quiz

Assignment........Submit Here

Presentation........Submit Here

Products, Services and brands: Building customer value

Classification of consumer products

Differences between products and services

Power point slides

Mention one this you have learned.

What was the most interesting topic to you?

Learning with Fun

New-product development and product life cycle strategies

New product development process

Product life cycle

Power point slide

Mention one thing you have learned

What was the most interesting part to you?

Practice time

Pricing: Understanding and capturing customer value

Pricing strategies

Product Bundling pricing

Power point slide

Power point slide

Mention one thing that you have learned.

Which was the most interesting topic to you?

Marketing channels: Delivering customer value

Direct vs Indirect channed

Power point slide

Mention one thing you have learned from this chapter.

Practice time

Engaging Consumers and Communicating customer value

Promotion Mix

Power point slide

Mention one thing you have learned from this chapter.

4th Quiz

Final Examination

Section outline

Learning Objectives:1.To know about the meaning of price.2. To understand the major pricing strategies.3. To gain some ideas about new product pricing strategies.4.To recognize product mix pricing strategies.5. To know the techniques of Price adjustment strategies.

Learning Outcomes:1.To know about the meaning of price.2. To understand the major pricing strategies.3. To gain some ideas about new product pricing strategies.4.To recognize product mix pricing strategies.5. To know the techniques of Price adjustment strategies.

Learning Contents:1. Meaning of price.2. Major pricing strategies.3.New product pricing strategies.4. Product mix pricing strategies.5. Price adjustment strategies.

Learning Objectives:
1.To know about the meaning of price.
2. To understand the major pricing strategies.
3. To gain some ideas about new product pricing strategies.
4.To recognize product mix pricing strategies.
5. To know the techniques of Price adjustment strategies.

Learning Outcomes:
1.To know about the meaning of price.
2. To understand the major pricing strategies.
3. To gain some ideas about new product pricing strategies.
4.To recognize product mix pricing strategies.
5. To know the techniques of Price adjustment strategies.

Learning Contents:
1. Meaning of price.
2. Major pricing strategies.
3.New product pricing strategies.
4. Product mix pricing strategies.
5. Price adjustment strategies.