Section outline


  • Objectives of this lecture:

    To teach the students definition of Marketing, its importance and activities, various concepts of Marketing

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the definition of Marketing, its importance and activities, various concepts of Marketing

    Lecture Content:

    Section- A
    Discuss the definition of Marketing, its importance and activities.
    Section- B
    Discuss the various concepts of Marketing