OBJECTIVES OF THE CHAPTER

• To achieve quality for becoming “Ideal Self” or “how you would like to be” in real life setting
• To become a self-evaluation expert and developmental

CONTENTS TO BE COVERED 
Role Play from Selected character and continuing at the classroom, home, and community by choice. It will cover skills for lifetime performance considering life as longest unscripted performance. 

OVERVIEW AND RATIONAL
Impression management is a process people use to control the perceptions or impressions about themselves, a bit like personal branding. 

Individuals may believe they are being judged or perceived based on their outward appearance, personality or other subjective opinions by other people. Impression management attempts to control these perceptions from other people through the development of self-presentation, methods, and techniques used to control outward perceptions or impressions.
The ideal impression management presentation is the attempt to present one’s self how he desires to behave or be viewed, rather than presenting himself in an authentic manner. Closely tied to the ideal brand is the tactical presentation. A tactical brand is used by individuals who wish to present a public image that reflects positively on them. This technique is used to create a behavior or personality that is consistent with outside perceptions of how an individual should act or behave.

Self-presentation plays an integral part in developing impression management techniques. Individuals must select which method they wish to use when presenting themselves to other people, whether in business or social situations. Individuals may also need to develop techniques or characteristic personas that help them to develop their attempts at self-presentation. This persona may include self-disclosure, outward appearance, ingratiation or aligning actions with a current opinion or line of thought.