Topic outline

• Welcome to my Course "Marketing Management"
  
  
  

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  • Announcements Forum
Introduction Part
A
B
Mid term Part
A
B
C
D
E
Final Part
A
B
C
D
E
F
Evaluation Part
A
B
C
D
E
F
G
• Introduce yourself
  
  

  •                                Section B

                                             

                                                      Section D

                                                                      

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• Introduction of the Course
  
  

  • Course Description: 

    Marketing management course enables a student to understand the fundamentals of marketing concept and the role marketing plays in business. This course enables a student to understand the ‘Marketing mix’ elements and the strategies and principles underlying the modern marketing practices. Students should be able to demonstrate their comprehension of marketing concepts and knowledge by applying those in their written exams, case studies discussions, presentations and projects. The assignments/projects would enable students to apply the marketing concepts and marketing mix elements practically and illustrate those through a written report and presentation. The course methodology encourages students to explore for themselves the role of a marketing manager and the boundaries of marketing. Classroom activities including lectures, discussions and case studies will be designed to encourage students to get involved, absorb and assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, live projects, analysis of video cases and debates.

    
    

    Course Objectives :
    

     1. To understand the concepts of marketing management 2. To learn about marketing process for different types of products and services 3. To understand the tools used by marketing managers in decision situations 4. To understand the marketing environment.

    
    

    Course Outcomes:  

    CO1. Students will demonstrate strong conceptual knowledge in the functional area of marketing management. 
    CO2. Students will demonstrate effective understanding of relevant functional areas of marketing management and its application. 
    CO3. Students will demonstrate analytical skills in identification and resolution of problems pertaining to marketing management.

    
    

  • Course Outline File
  • Text Book File
  • Reference Book File
• Chap 1: Defining Marketing for the 21st Century
  
  

  Learning Objectives:

  -To learn about Marketing.
  

  -To know what is marketed.
  -To understand the types of Demand
  -To have an idea about the key consumer markets
  -To learn core marketing concepts
  -To know company orientation toward the marketplace.
   

  Learning Outcomes:

  1. Able to understand the basics of marketing.
  2. Able to learn about the origins of marketing.

   

  Learning content:

  1.     What is Marketing. 2. what is marketed. 3.The types of Demand..4.To have an idea about the key consumer markets 5. core marketing concepts. 6.To know company orientation toward the marketplace.

  
  

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  • Video Page

    
    

  • Slide:Chapter 1 File
  • Another Slide File

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  • Glossary File
  • Case File

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  • Video of the Course Teacher Page

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  • Quiz for Just a minute URL

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  • Home work Assignment

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    Show the images of branded and non branded marketing offerings. 

  • Understanding from this chapter Forum

    What have you learnt from this chapter?

• Chap 2: Developing Marketing strategies and Plans.
  
  
  
  
  

  Learning Objectives:
  -To understand Corporate and Division Strategic Planning.
  -To know the nature and Contents of a Marketing Plan.
   
   Learning Outcomes:
  Able to learn the corporate strategic planning and the contents of a marketing Plan.
   
  Learning Content:
  1. Corporate and Division Strategic Planning.
  2. The nature and Contents of a Marketing Plan.

  
  

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  • Video Page

    
    

  • Slide:Chapter 2 File
  • Another Slide File

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  • Glossary File
  • Case File

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  • Let's try URL

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    Go to www.menti.com and use the code 52086711

  • Understanding from this chapter Forum

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    What have you learnt from this chapter?

• Chapter 3: Scanning the Marketing Environment.
  
   

  
  

  Learning Objectives:
  -To know about what is Marketing Environment.
  -To learn the types of marketing environment.
  
  

  Learning Outcomes:
  Able to have a clear concept of marketing environment.
  
  

  Learning content:
  1. Marketing Environment
  2. Micro environment.
  3. Macro environment.

  
  

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  • Video Page

    
    

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  • Video 2 Page

    
    

  • Lecture Video by the course teacher Page

    
    

  • Slide:Chapter 3 File
  • Macro Environment File
  • Glossary File
  • Understanding from this chapter Forum

    What is the most important term in this chapter?

  • Case File

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• Chap 4: Creating Customer Value and Customer Relationship
  
  
  

  Learning Objectives:
  1. To understand Customer value satisfaction and loyalty.
  2. To have some knowledge about how to maximize customer life time value.
  3. To learn the process of cultivating customer relationship.
  
  

  Learning Outcomes:
  Able to have an understanding about how to create customer value and customer satisfaction.
  
  

  Learning content:
  1. Customer value satisfaction and loyalty.
  2. Maximize customer life time value.
  3. Cultivating customer relationship.

  
  

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  • Video Page

    
    

  • Chapter 4 File
  • Case File

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  • Understanding from this chapter Forum

    What is the most important topic in this chapter.

• Chapter 5: Analyzing Consumer Market
  
  
  

  Learning Objectives:
  1. To know about what influence Consumer behavior.
  2. To learn the key psychological process.
  3. To understand the buying decision process.
  
  

  Learning Outcomes:
  Able to have a clear concept about the whole process of analyzing consumer market.
  
  

  Learning content:
  1. What influence Consumer behavior.
  2.  The key psychological process.
  3. The buying decision process.

  
  

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  • Video Page

    
    

  • Lecture Video by the Course Teacher Page

    
    

  • Slide:Chapter 5-A File
  • Slide: Chapter 5-B File

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  • Another Slide File

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  • Glossary File
  • Case File

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  • Understanding from this chapter. Forum

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    Which term seems interesting to you?

• Chapter 9: Crafting the Brand Positioning.
  
  
  

  
  

  Learning Objectives:
  1. To know about the Point of parity and point of difference.
  2. To learn the differentiation strategies.
   
  Learning Outcomes:
  Able to have a clear concept about how to create position for a brand.
  
  

  Learning content:
  1. Point of parity and point of difference.
  2. Differentiation strategies.

  
  

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  • Slide:Chapter 8 File
  • New Slide of Brand File

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  • Brand Association File

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  • Brand Association-Image File

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  • Lets Try URL

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    Go to www.menti.com and use the code 178609

  • Understanding from this chapter Forum

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    Why Branding is important for any product?

  • Just a minute Quiz

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  • Home work Assignment

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    Mention 6 slogans of six different organizations.

  • Memory game with Images of different Brands Interactive Content

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    There are 5 images of different brands.You need to match the images of same brands by picking two cards one after another.

  • Brand Association through Slido URL

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    Go to Slido.com and use the code 5574

• Chap 11: Developing pricing strategies and programs
  
  
  

  
  

   Learning Objectives:
  1. To know about how the companies set their price
  2. To understand the adaptation of price.
  
  

  Learning Outcomes:
  Able to have some knowledge regarding the development of pricing strategies and programs.
  
  

  Learning content:
  1.  How the companies price.
  2.  Adaption of price.

  
  

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  • Video Page

    
    

  • Lecture Video by the Course Teacher Page

    
    

  • Slide:Chapter 11 File
  • Glossary File
  • Understanding from this chapter Forum

    Why pricing is important for the marketers?

• Chapter 7: Identifying market segments and Targets:
  
  
  

  Learning Objectives:
  1. To know about the bases of segmenting consumer market.
  2. To learn about market Targeting.
   
  Learning Outcomes:
  Able to have a clear concept about the process of identifying market segments and targets.
  
  

  Learning content:
  1. The bases of segmenting consumer market.
  2.  Market Targeting.

  
  

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  • Video Page

    
    

  • Lecture Video by the Course Teacher Page

    
    

  • Slide:Chapter 7 File
  • Slide on Segmentation File

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    Segmentation,Targeting and positioning

  • Glossary File
  • Case File

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  • Understanding from this chapter Forum

    Do you have any question from this chapter?

• Chap 10: Designing and Managing Services
  
  
  

  
  

  Learning Objectives:
  1. To know about the differentiation of service.
  2. To understand how to manage the service quality.
  
  

  Learning Outcomes:
  Able to have some understanding regarding the designing and managing of services.
  
  

  Learning content:
  1.  The differentiation of service.
  2.  How to manage the service quality.

  
  

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  • Video Page

    
    

  • Slide:Chapter 12 File
  • Understanding from this chapter Forum

    Why do the marketers maintain quality of service?

• Chapter 8: Competitive Dynamics.
  
  
  

  Learning Objectives:
  1. To know about the competitive strategies for market leaders.
  2. To learn the other completive strategies.
   
  Learning Outcomes:
  Able to have a clear concept about how to deal with the competitors.
  
  

  Learning content:
  1. The competitive strategies for market leaders.
  2. The other competitive strategies.

  
  

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  • Video Page

    
    

  • Slide:Chapter 8 File
  • Competitive Dynamics File
  • Case File

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  • Understanding from this chapter Forum

    What is the most important term in this chapter?

• Chap 11: Setting Product Strategy
  
  
  

  Learning Objectives:
  1. To know about product level.
  2. To learn the product classification.
  3. To understand the differentiation of product and service.
   
  Learning Outcomes:
  Able to have a clear concept about the strategies of setting products.
  
  

  Learning content:
  1. Levels of product.
  2.  Product classification.
  3. Differentiation of product and service.

  
  

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  • Video Page

    
    

  • Lecture video by the Course Teacher Page

    
    

  • Slide:Chapter 10 File
  • New slide File

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  • Glossary File
  • Understanding from this chapter Forum

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    Which term seems difficult for you in this chapter?

  • Case File

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  • Case File

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• Quiz
  
  
  

   Quiz

  
  

  • Quiz 1

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    Date: 09.02.2022
    Time: 10:00 p.m

  • Quiz 2

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    Date: 21.02.2022
    Time: 7:00 p.m

  • Quiz 3

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  • Quiz 4

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    Date: 14.04.2022
    Time: 10:30 p.m

• Midterm syllabus and Marks Distribution
  
     
  

  Midterm Syllabus and Marks Distribution:

  A.Syllabus:

  1.      Chapter 1
  2.      Chapter 2
  3.      Chapter 5
   
  B. Marks Distribution:

  Total marks: 25 (MCQ-10+Analytical-15)

  
  1. You have to answer 3 questions for analytical Part. Answer should be brief and accurate. Plagiarism will be applied to find out copy paste.
  2. Each question carries equal marks.
  
  

  
  

  • Midterm-Part 1(MCQ) Quiz

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    Date: 08.07.2021
    Time: 9:00 a.m

  • Midterm-Part 2(Analytical) Quiz

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    Time : 9:30 a.m.

• Look at yourself
  
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• Group Work:Marketing Management
  
  

  • Task for Group 1 Assignment

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  • Task for group 2 Assignment

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  • Task for Group 3 Assignment

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  • Task for Group 4 Assignment

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• Assignment
  
  

    Assignment and Presentation:

   Instruction for Assignment:

  1.      Assignment with plagiarism is not accepted.
  2.      You have to submit your assignment in due date.
  3.      Assignment must include a cover page with i. Subject Title ii. Group member’s id with name. iii. Name of the Course Teacher iv. Date of submission.
   
  Instruction for Presentation:
  1.      You have to prepare a PowerPoint presentation on the basis of your assignment.
  2.      You have to make a video presentation of your own

  
  

  • Submit your Marketing Plans that you have prepared Assignment

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  • Submit your presentation Link here Assignment

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• Presentation
  
  

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    Submit your presentation by using the following Code

    flipgrid/363e89e9

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  • Rubrics for Presentation

    
    

    

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• Final Exam
  
  
  

  Final Syllabus and Marks Distribution:

  (Syllabus and marks distribution may change)

  A. Syllabus:

  1. Chapter 7
  2. Chapter 8
  3. Chapter 9
  4. Chapter 10
  
   
  B. Marks Distribution:

  Total marks: 40 

  
  Part 1-MCQ: 15 marks

  Part 2-Analytical:25 Marks

  
  

  • Final-Part-1(MCQ) Quiz

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    Date:29.08.2021
    Time:9:00 a.m

  • Final-Part 2(Analytical) Quiz

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    Date : 29.08.2021
    Time: 9 : 30 a.m