Course Description:

This course will address on the theory and practice of advertising and copywriting. History of advertising, theory and practice of advertising and copy writing, preparation of display advertisement for print media will be discussed. Preparation of posters, preparation radio commercials, production of brochures, folders, and media campaign strategy will be discussed.

Course Objectives:

After completing this course, the students will be able to:

• Knowledge about how advertising works in marketing process

• The creative sector of advertising

• Preparing concepts, developing the idea, designing campaigns and ad making

• Pre and post advertising research knowledge for research in this field