Topic outline


  • Introduction Part
    A
    B
    C
    D
    Mid-Term Part
    A
    B
    C
    D
    Final Part
    A
    B
    C
    D
    E
    Evaluation Part
    A
    B
    C
    D
    E
    F
    A

  • Dear students  before attaining the class you are requested to watch the videos provided in all chapters and must participate in all required tasks on time.


  • Guidelines for Online Learners

  •      


    • The Scope and challenges of International Marketing



      Learning Objectives:

      To know about the tasks of International marketing.
      To know the reasons why environmental adjustment is needed.
      To learn the importance of self-reference criterion.
      To To have some insights about the stages of International marketing Involvement.


      Learning outcomes:
      Able to know about the tasks of International marketing.
      Able to know the reasons why environmental adjustment is needed.
      Able to learn the importance of self-reference criterion.
      Able to To have some insights about the stages of International marketing Involvement.


      Learning Contents:
      International Marketing.
      The tasks of International marketing.
      The reasons why environmental adjustment is needed.
      Self-reference criterion.
      The stages of International marketing Involvement.





    • Chapter Objective:

      1.To understand the types of trade barriers.
      2.To about different types of trade Associations.


      Chapter outcomes:
      1.Able to understand the types of trade barriers,like tariff,quota embargo etc.
      2.To about different types of trade Associations,such as,GATT,IMF,World Bank etc.


      Chapter Content:

      1.Meaning of "Balance of Payment"
      2.Types of trade barriers
      3. Types of trade Associations


    • Learning Objectives:
      1.To have some understanding about Culture;
      2.To get insights of Elements of culture;
      3.To know about Cultural change.
      4. To have some Cultural knowledge.

      Learning Outcomes:
      1.Able to have some understanding about Culture;
      2.Able to get insights of Elements of culture;
      3.Able to know about Cultural change.
      4. Able to have some Cultural knowledge.

      Learning Content:
      1.Definition and Origins of Culture;
      2.Elements of culture;
      3.Cultural change;
      4.Cultural knowledge.



    • Learning Objective:

      1. To understand Management style around the world
      2. To know the meaning of Business Ethics.


      Learning Outcomes:
      1. Able to understand Management style around the world
      2. Able to know the meaning of Business Ethics.


      Learning Content:
      1.Adaptation; Management style around the world;
      2.Gender bias in International Business;
      3.Business Ethics.



    • Learning Objective:
      1. To know Risk Of Global Business.
      2. To assess political Vulnerability.
      3. To understand the process of Lessening Political Vulnerability.


      Learning Outcomes:
      1. Able  to know Risk Of Global Business.
      2. Able to assess political Vulnerability.
      3. Able to understand the process of Lessening Political Vulnerability.


      Learning Content:
      1.The Sovereignty of nations;
      2.Forms of Government
      3.Political Risk Of Global Business.
      4.Assessing Political Vulnerability,
      5.Lessening Political Vulnerability.


    • Learning Objective:
      1. To understand the benefits of Global Marketing.
      2.To know the planning process.
      3.To learn Alternative market entry strategies.


      Learning Outcomes:
      1. Able to understand the benefits of Global Marketing.
      2.Able to know the planning process.
      3.Able to learn Alternative market entry strategies.


      Learning Content:
      1.Benefits of Global Marketing;
      2.Planning for Global Markets;
      3.Alternative market entry strategies.





    • Learning Objectives:
      1.  To have some understanding about Pricing Policy.
      2. To know the meaning of Price escalation;
      3.To have some knowledge about the approaches to reduce price escalation.

      Learning Outcomes:
      1.  Able to have some understanding about Pricing Policy.
      2.Able  to know the meaning of Price escalation;
      3. Able to have some knowledge about the approaches to reduce price escalation.

      Learning Content:
      1.Pricing Policy;
      2. Approaches to International Pricing;
      3.Price escalation;
      4.Approaches to reduce price escalation.



    • Learning Objective:
      1. To understand distribution pattern and factors affecting choice of channels.
      2. To know the ways of Locating, selecting and motivating channel members

      Learning Outcomes:
      1. Able to understand distribution pattern and factors affecting choice of channels.
      2. Able to know the ways of Locating, selecting and motivating channel members


      Learning Content:
      1.Distribution pattern;
      2.Factors affecting choice of channels;
      3.Locating, selecting and motivating channel members.


    • Learning Objectives:
      1. To understand the meaning of Quality,
      2.To know Products and culture,
      3. To analyze Product components for Adaptation;
      4.To measure Consumer services globally.
      5.To evaluate brands in international Markets.


      Learning Outcomes:
      1. Able to understand the meaning of Quality,
      2. Able to know Products and culture,
      3. Able to analyze Product components for Adaptation;
      4. Able to measure Consumer services globally.
      5.Able to evaluate brands in international Markets.


      Learning Content:
      1.Quality,
      2.Products and culture,
      3.Analyzing Product components for Adaptation;
      4.Marketing Consumer services Globally.
      5.Brands in international Markets.


    •                                                                                                                
      • View
      • View
      • View Receive a grade

    • Midterm Syllabus and Marks Distribution:

      A.Syllabus:

      1.      Chapter 1
      2.      Chapter 2
      3.      Chapter 4
      4.      Chapter 5
       
      B. Marks Distribution:

      Total marks: 10+10+5=25

      Part 1=Multiple choice question(Marks 10)

      Part  2= Analytical Question.(Marks 10) 

      Part 3= Viva (Marks 5)



    • Assignment and Presentation:

       

      Instruction for Assignment:

      1.      Assignment with plagiarism is not accepted.
      2.      You have to submit your assignment in due date.
      3.      Assignment must include a cover page with i. Subject Title ii. Group member’s id with name. iii. Name of the Course Teacher iv. Date of submission.
       
      Instruction for Presentation:

      1.      You have to prepare a PowerPoint presentation on the basis of your assignment.
      2.      You have to make a video presentation of your own
       



    • Final Syllabus and Marks Distribution:

      A. Syllabus:

      1. Chapter 6
      2. Chapter 12
      3. Chapter 13
      4. Chapter 18
       
       
      B. Marks Distribution:

      Total marks: 40 (15+15=10=40)
      1. You have to answer 4 analytical questions (5 x 3=15)
      2. For MCQ part you have to answer 15 questions. (15 x 1=15)

      3. Viva: 10 Marks