Course: Global Marketing (Fall-2022) | DIU-BLC


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  • The Scope and challenges of International Marketing



    Learning Objectives:

    To know about the tasks of International marketing.
    To know the reasons why environmental adjustment is needed.
    To learn the importance of self-reference criterion.
    To To have some insights about the stages of International marketing Involvement.


    Learning outcomes:
    Able to know about the tasks of International marketing.
    Able to know the reasons why environmental adjustment is needed.
    Able to learn the importance of self-reference criterion.
    Able to To have some insights about the stages of International marketing Involvement.


    Learning Contents:
    International Marketing.
    The tasks of International marketing.
    The reasons why environmental adjustment is needed.
    Self-reference criterion.
    The stages of International marketing Involvement.



◄Introduction of the Course
►The Dynamic Environment of International Trade