Topic outline


    • Introduction Part
    A
    B
    C
    D
    Mid-Term Part
    A
    B
    C
    D
    Final Part
    A
    B
    C
    D
    E
    Evaluation Part
    A
    B
    C
    D
    E
    F
    A


  • Dear students  before attaining the class you are requested to watch the videos provided in all chapters and must participate in all required tasks on time.



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  • Guidelines for Online Learners

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      • Course Description:
        This course is designed to familiarize the students with contemporary international marketing theories, practices and trends prevail in the global business. There is a focus on global commercial and economic systems including the impact of these systems on internationally focused marketing and business strategies. Emphasis will be placed on issues of international competitiveness, cultural practices and the implementation of marketing concepts in the global business marketing environment.

        Objectives:
        -To understand the basic concepts, scenarios, and strategies adopted internationally while doing international business.
        -To compare and contrast domestic and international marketing.
        -To analyze the international marketing environment including, but not limited to cultural, political and legal influences.
        -To acquire the knowledge about the specific marketing.

      • Topics Covered:

        1.The scope and challenge of International marketing. 2.The dynamic Environment of International Trade.3.Cultural Dynamics in assessing global markets.4.Culture,management style and business system.5.The political Environment. 6.Global marketing management. 7.Products and services for consumers.7.Pricing for International market. 8.Integrated marketing Communication.9.International marketing channel

    • The Scope and challenges of International Marketing



      Learning Objectives:

      To know about the tasks of International marketing.
      To know the reasons why environmental adjustment is needed.
      To learn the importance of self-reference criterion.
      To To have some insights about the stages of International marketing Involvement.


      Learning outcomes:
      Able to know about the tasks of International marketing.
      Able to know the reasons why environmental adjustment is needed.
      Able to learn the importance of self-reference criterion.
      Able to To have some insights about the stages of International marketing Involvement.


      Learning Contents:
      International Marketing.
      The tasks of International marketing.
      The reasons why environmental adjustment is needed.
      Self-reference criterion.
      The stages of International marketing Involvement.





    • Chapter Objective:

      1.To understand the types of trade barriers.
      2.To about different types of trade Associations.


      Chapter outcomes:
      1.Able to understand the types of trade barriers,like tariff,quota embargo etc.
      2.To about different types of trade Associations,such as,GATT,IMF,World Bank etc.


      Chapter Content:

      1.Meaning of "Balance of Payment"
      2.Types of trade barriers
      3. Types of trade Associations


    • Learning Objectives:
      1.To have some understanding about Culture;
      2.To get insights of Elements of culture;
      3.To know about Cultural change.
      4. To have some Cultural knowledge.

      Learning Outcomes:
      1.Able to have some understanding about Culture;
      2.Able to get insights of Elements of culture;
      3.Able to know about Cultural change.
      4. Able to have some Cultural knowledge.

      Learning Content:
      1.Definition and Origins of Culture;
      2.Elements of culture;
      3.Cultural change;
      4.Cultural knowledge.



    • Learning Objective:

      1. To understand Management style around the world
      2. To know the meaning of Business Ethics.


      Learning Outcomes:
      1. Able to understand Management style around the world
      2. Able to know the meaning of Business Ethics.


      Learning Content:
      1.Adaptation; Management style around the world;
      2.Gender bias in International Business;
      3.Business Ethics.



    • Learning Objective:
      1. To know Risk Of Global Business.
      2. To assess political Vulnerability.
      3. To understand the process of Lessening Political Vulnerability.


      Learning Outcomes:
      1. Able  to know Risk Of Global Business.
      2. Able to assess political Vulnerability.
      3. Able to understand the process of Lessening Political Vulnerability.


      Learning Content:
      1.The Sovereignty of nations;
      2.Forms of Government
      3.Political Risk Of Global Business.
      4.Assessing Political Vulnerability,
      5.Lessening Political Vulnerability.


    • Learning Objective:
      1. To understand the benefits of Global Marketing.
      2.To know the planning process.
      3.To learn Alternative market entry strategies.


      Learning Outcomes:
      1. Able to understand the benefits of Global Marketing.
      2.Able to know the planning process.
      3.Able to learn Alternative market entry strategies.


      Learning Content:
      1.Benefits of Global Marketing;
      2.Planning for Global Markets;
      3.Alternative market entry strategies.





    • Learning Objectives:
      1.  To have some understanding about Pricing Policy.
      2. To know the meaning of Price escalation;
      3.To have some knowledge about the approaches to reduce price escalation.

      Learning Outcomes:
      1.  Able to have some understanding about Pricing Policy.
      2.Able  to know the meaning of Price escalation;
      3. Able to have some knowledge about the approaches to reduce price escalation.

      Learning Content:
      1.Pricing Policy;
      2. Approaches to International Pricing;
      3.Price escalation;
      4.Approaches to reduce price escalation.



    • Learning Objective:
      1. To understand distribution pattern and factors affecting choice of channels.
       2. To know the ways of Locating, selecting and motivating channel members

      Learning Outcomes:
      1. Able to understand distribution pattern and factors affecting choice of channels.
      2. Able to know the ways of Locating, selecting and motivating channel members


      Learning Content:
      1.Distribution pattern;
      2.Factors affecting choice of channels;
      3.Locating, selecting and motivating channel members.


    • Learning Objectives:
      1. To understand the meaning of Quality,
      2.To know Products and culture,
      3. To analyze Product components for Adaptation;
      4.To measure Consumer services globally.
      5.To evaluate brands in international Markets.


      Learning Outcomes:
      1. Able to understand the meaning of Quality,
      2. Able to know Products and culture,
      3. Able to analyze Product components for Adaptation;
      4. Able to measure Consumer services globally.
      5.Able to evaluate brands in international Markets.


      Learning Content:
      1.Quality,
      2.Products and culture,
      3.Analyzing Product components for Adaptation;
      4.Marketing Consumer services Globally.
      5.Brands in international Markets.


    •                                                                                                                
      • Assessment 1 Quiz
        View

        Date: 23.08.2022
        Time: 8:30 p.m.

      • Quiz 2
        View

        Date: 14.09.2022

        Time : 8:00 p.m

      • Quiz 3
        View Receive a grade

        Date: 13.11.2022
        Time: 9:00 p.m


    • Midterm Syllabus and Marks Distribution:

      A.Syllabus:

      1.      Chapter 1
      2.      Chapter 2
      3.      Chapter 4
      4.      Chapter 5
       
      B. Marks Distribution:

      Total marks: 10+10+5=25

      Part 1=Multiple choice question(Marks 10)

      Part  2= Analytical Question.(Marks 10) 

      Part 3= Viva (Marks 5)



    • Assignment and Presentation:

       

      Instruction for Assignment:

      1.      Assignment with plagiarism is not accepted.
      2.      You have to submit your assignment in due date.
      3.      Assignment must include a cover page with i. Subject Title ii. Group member’s id with name. iii. Name of the Course Teacher iv. Date of submission.
       
      Instruction for Presentation:

      1.      You have to prepare a PowerPoint presentation on the basis of your assignment.
      2.      You have to make a video presentation of your own
       




    • Final Syllabus and Marks Distribution:

      A. Syllabus:

      1. Chapter 6
      2. Chapter 12
      3. Chapter 13
      4. Chapter 18
       
       
      B. Marks Distribution:

      Total marks: 40 (15+15=10=40)
      1. You have to answer 4 analytical questions (5 x 3=15)
      2. For MCQ part you have to answer 15 questions. (15 x 1=15)

      3. Viva: 10 Marks



      • Rubrics for your answer