Course Description
Economics is a way of thinking about the world. Economists have developed a set of simple but widely applicable concepts and principles that are useful for understating economic situations. The objective of this course is to understand those concepts and principles and to apply them to a business context. This course seeks to introduce the student to microeconomic analysis as a way of understanding the world. A large part of learning microeconomics comprises discovering when abstract models are useful and when they are not. The daily classes are thus devoted to discussing problems that highlight these aspects of microeconomic theory. You should, before class, attempt all problem sets. Most of their value is generated before seeing someone else go through them.
Course Objectives
- Develop an understanding of supply and
demand of market
- Assess the market strategy to develop
new business concepts and ideas.
- Develop skills in a new business venture
management including opportunity recognition, market assessment, and financial
and product planning.
- Identify resources and skills.
- Understand the market structure and
apply the strategy
Course Outcomes
CLO 1 Understanding concepts of economics
CLO 2 Identify the resources and factors influencing market
CLO 3 Analyze market strategies for managing the venture
CLO 4 Applying economic models in their business
Text Book References
- Economics / Paul A. Samuelson, William D. Nordhaus. — 19th ed.
p. cm.—(The McGraw-Hill series economics)
- Economics for Business ,Ian Worthington, Chris
Britton and Andy Rees ,2nd Edition, Pearson Education Limited.
Course InstructorFariza Rahman Prodhan
Lecturer
Department of Innovation & Entrepreneurship
Daffodil International University