Entrepreneurship is a combination of thinking and of doing. It implies “creating something from nothing" and successful entrepreneurs know how to manage and mitigate uncertainty and risk. The course content is relevant to those individuals who are thinking about starting a business venture or who are already in business - large or small, those who are interested in commercializing their own innovations or of others, those who like to be updated and smart in entrepreneurship, and those who advise entrepreneurs or involve in strategic development and policy making in the area of entrepreneurship.
Course Objectives
For any company or organization to
have success financially it must have a desirable product. This product must be
of need to a large proportion of the general public. Advertising, using all
available media outlets, should get the message across. But the most important
link after the manufacturing and advertising is the sales and retail management
including salesperson/sales representative - The person who actually sells the
product to the consumer. Without him, the financial/corporate world would come
to a halt! Sales and Retail Management is a business discipline
that focuses on the practical application of sales techniques and the
management of a firm's sales operations. It is an important business function as net sales through the sale of goods and services and resulting profit drive most commercial business.
The growth of the Internet continues to have a tremendous influence on business. Companies and organizations of all types and sizes are rethinking their strategies and how they run their operations. This new course challenges students to explore the realities and implications of internet business (i.e., e-commerce) from a marketer's perspective. Business-to-consumer (B2C) and business-to-business (B2B) e-commerce markets are examined. The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. In addition, some of the major issues associated with e-commerce—security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities—will be explored.